Welcome to Episode 16 of Marketing Relevance’s Staying Relevant Podcast. In this episode Mitch Levinson, Marketing Relevance President, speaks with Robert Gerstad from Gerstad Builders located in McHenry, IL. This family owned business has been a staple of the McHenry community and doing what’s right for the community. They pride themselves in providing homeowners with base model plans that can be built according to the clients specifications. Gerstad Builders works hard at reaching their current and potential homeowners. Robert explains how the type of marketing they use such as; Zillow software, 360 Virtual Tours and weekly blogs has helped to reach consumers effectively.
During this episode, Mitch and Robert discuss how the longevity of Gerstad Builders has helped them establish their expertise as home builders. This shows by the quality of the homes built, whether it is first time homeowners or second, third time home buyers.
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