Strategic Marketing: Marketing Relevance Core #4

Constructing a clear brand message that is used across all marketing channels is the key strategy that enables you to effectively and efficiently reach your target audiences. Building an effective campaign that will encompass a variety of tactics, but deliver a consistent message is the key.  Marketing Relevance can turn your marketing into engaging, interactive experiences.

 

Branding

Branding of the past was an image, symbol, sign or some element that helped identify the product or service of a company.  Today branding is so much more. A brand is the set of expectations that persuade a consumer to choose your product over your competitors.  In essence, it’s your company story.  At Marketing Relevance, we sit down with you to uncover that story and begin building your brand character, incorporating creative design and compelling content to bring your message to life. What you end up with is a masterfully constructed visual and written brand message that will be consistently communicated across all marketing channels, truly touching your target audience.

 

“Your brand is what other people say about you when you’re not in the room.”

Jeff Bezos, Founder of Amazon

 

With 8 in 10 Americans now shopping online your brand is more important than ever. Since exposure is now 24/7, the most successful brands are strategic with their efforts both offline and on.

 

Strategy

Before you can promote your brand you need an overall game plan for reaching your target market, communicating effectively and converting them into customers. Have you identified how your business benefits others?  How it is unique (what is your USP-Unique Selling Proposition)?  These questions are important part of your marketing strategy.

We will help you develop a strategy that fits with what you want the customer to experience when doing business with you. Because in a world where you only have seconds to capture a potential customer’s attention we develop and refine the right approach to reinforce your brand promise, make your brand stand out and most importantly deliver results.

 

Professional Development

Understand, however, that even the most well thought out strategies are only as strong as the team building and implementing them. Because of this, part of your overall marketing strategy should also include professional development. This entails keeping staff up-to-date with technology and industry trends, as well as unique marketing initiatives. Keeping your sales and marketing team in top form is extremely important to your bottom line. They’re the ones managing, implementing and sometimes creating your marketing plan, but are they doing it efficiently?

 

Today, businesses are providing their employees with an average of 32.4 learning hours per year.

 

Continuing education in the form of webinars and seminars is just a small part of the bigger picture that generates increased productivity, reduced costs and re-enforces passion and purpose. We have general sales and marketing seminars as well as industry specific topics to stimulate dynamic habits and understanding.

If you need help with branding, strategies or staff education contact us today!  Call 847-259-7312 or visit our website.