Successful Public Relations is All About Knowing Your Audience

Traton HomesSending out a news release and receiving coverage in publications is awesome, but it does not mean a thing if it is not successfully reaching your target audience. In real estate, while there are people looking to relocate, it is typically important that you reach your local audience, the people who already love the area and will likely purchase their home in the area.

Recently, Traton Homes announced that they would be building three metro Atlanta homes at Old Canton Pines in Marietta. While the news was distributed to a wide variety of media and posted online, it was important to pitch the news release specifically to Cobb County media, including the Marietta Daily Journal.

Following a successful pitch, information on Traton Homes’ three new homes at Old Canton Pines was published in the local newspaper twice: once in The Briefcase on Sunday, July 21, 2013 and once in the Real Estate Briefly on Sunday, July 28, 2013. Combined, that put the news in front of more than 30,000 readers/potential home buyers.

Currently, just one home remains from Traton Homes at Old Canton Pines. While spacious home designs and a prime location help sell the community, buyers have to first learn that the opportunities exist. Through effective public relations, well-written news releases and strategic pitching, you too can get your news in front of your target audience. For more information on our public relations strategies, call 770-383-3360 or visit