What is Promotional Marketing?

You’ve heard the term BOGO. You’ve probably even taken advantage of it many times whether…

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Brand Plan vs. Business Plan – Is One More Important?

You have an idea for a fantastic new company. You’ve researched it well, done a…

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How to Use Your Email Signature for More than Just a Sign Off

Most people don’t think of their email signature as anything more than a way for…

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What You Can Do to Earn More Customer Referrals

Yes, there are tactics you can use to earn more customer referrals, but the more…

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The Basics of Building a Marketing Plan

Building a marketing plan really isn’t as hard as some may think; it just takes…

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Tips to Become a More Productive and Effective Marketer

Every company should designate a portion of their annual budget to employee development and productivity,…

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Creating a Content Marketing Strategy

You can’t browse the internet today without seeing the terms ‘content’ and ‘content marketing’’. But…

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Strategic Marketing: Marketing Relevance Core #4

Constructing a clear brand message that is used across all marketing channels is the key…

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