If I don’t know the answer to something, my first instinct is to ask people around me. And if they don’t know the answer, they usually reply, “Look it up.” In recent years, this oft-used phrase has been replaced by an even simpler one: “Google it.”
Google has worked hard to become the place people go to for search results. It has tweaked algorithm after algorithm to bring you the most comprehensive collection of information relevant to your query. Unfortunately, this all-encompassing nature is sometimes a severe disadvantage. A student writing an essay on the Civil War won’t care if the top search result is from 2001 or 2011 – the facts are still the same. However, someone looking for ways to change page settings on Facebook will find that results from 2010 or even early 2011 are already obsolete.
In the ever-changing world of technology, obsolescence is damning. It might not be so bad for Google if not for the popularity of other sites that provide up-to-date information. Twitter, Facebook and and Bing have all made strives to provide real-time search results.
According to a recent New York Times article, Google is making changes to its search algorithm to produce timelier results. The new algorithm should affect roughly 35 percent of all searches.
“Depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old,” said Amit Singhal, a Google fellow working on the algorithm. “This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need.”
Google is constantly making changes to its search algorithm to provide users with the most relevant search results possible. Although you may not have some complicated formula for creating content, you could still take a page from Google and apply it to your company blog or website. Consistently creating new and varied online content will let your readers know that you’re still relevant and timely.
If you need help creating fresh content for your blog or website, please contact mRELEVANCE at 770-383-3360.