As with any new tool or technique, there’s a bit of a learning curve. We see businesses make a lot of mistakes using Pinterest, so we wanted to share a quick list of some of the most common, oftentimes ineffective and sometimes even counter-productive mistakes that businesses make on Pinterest.
15: Empty or incomplete boards. Always start a board with at least five pins.
14: Irrelevant boards and pins. Make sure that your boards and pins are relevant to your customers, otherwise you risk losing them as followers.
13: Don’t overdo it on the number of boards. This prevents people from following ALL your boards, instead they will just follow one or two of them.
12: Using all of the same type of content. Mix it up! Become a valuable resource to pinners by posting different types of content; always posting the same kinds of pins will become boring to pinners.
11: Using bad photos. Avoid poor quality photos. Make sure they are crisp and repinnable.
10: Going hashtag crazy. Don’t abuse or overuse hashtags. Use them only as necessary and helpful for users. As a general rule, two to three hashtags is plenty per pin.
9: Dumping all of your content into one or two boards. Chaotic boards with lots of pins that are not related will not get you followers.
8: Unorganized boards. Organize all of the pins on your boards, and keep the most relevant ones at the top and center. A Mashable eye-tracking study found Pinterest viewers’ eyes move from the top center down the middle of the page (on Facebook and most websites, people start at the top left and move to the top center and then down).
7: Not being interactive. Failing to interact with pinners is an inefficient use of the site and, honestly, a waste of your time.
6: Going on day-long pinning sprees. Pinning oodles and oodles of content all at one time will only annoy followers and could get you unfollowed. Instead, spread out your pins to a few at a time over the course of a day or few days a week.
5: Not adding a pin description to pins. Users will not be able to find your pins without appropriate descriptions. Use keywords that appropriately describe your pins so that users can easily find them.
4: Not choosing a category. Be sure to select a category for your pin. This too helps pinners find your pin.
3: Irrelevant linking. Link to the actual page on your website or blog where that photo or content can be found, not generically to your website or blog homepage.
2: Not completing your profile/adding all of your business info, including other social media profiles. It doesn’t make sense to not include your business’ website, phone number, address and links to other social media profiles. Make it easy for customers to reach you!
1: And the biggest and best, number one pinning mistake is: Pinning directly to Pinterest. This may confuse you, or you may be thinking, well from where should I pin? Here’s a big hint: think brand. Where do you want customers to go? It all goes back to brand, and your whole purpose for doing all of this -to get customers to your website and/or blog. So be sure that all of your pins take users back to either your website or blog. If you are uploading images from the hard drive on your computer, it makes it hard for Pinterest users to go anywhere further than your Pinterest page.
Don’t worry if you have made any of these mistakes. The great thing about Pinterest is you can easily make changes to correct most errors, and you can avoid making future mistakes with your new pins. If you need help with your business’ Pinterest strategy, or with social media in general, contact mRELEVANCE today!