Mobile technology has not only shifted the way consumers receive their news, but it has also reformatted the standards of how and when consumers ingest digital marketing. The traditional paper, while still in existence, is a mere splinter of its former identity. Both tablets and smartphones have increased the demand for timeliness of news delivery on a mobile web design platform.
While mobile web design may not have the same multi-functional ability to cover a mad-dash through the rain, the tablet has provided users with an ever greater coverage through access to the Internet. Mobile applications allow users to carry out many of their traditional habits on one device virtually anywhere, making consumers more engaged than they ever have been before.
A recent Pew Research Center for Excellence in Journalism study shows that 22 percent of adults in the U.S. own a tablet, while 64 percent of tablet owners gather their news this way. In regards to smartphones, 44 percent U.S. adults own a smartphone device and 62 percent receive their news of this device. They have coined the phrase “Dual-Device Users,” to refer to the group that use both a smartphone and tablet. This group makes up approximately 50 percent of the U.S. adult population, with about 66 percent consuming news from their mobile devices.
What is certain about mobile devices is their power of engagement. Prior to their use, consumers often may have been engaged if they read the paper, watched television, listened to radio or searched aggregated news sources from a computer, but their engagement was limited to where they were and the type of platform. Now, the news has been reformatted onto a simple geometric plane that can be carried with them while on the go.
Welcome to the new frontier of technology.
To optimize your own business’ success in mobile technology and advertising, contact Marketing RELEVANCE.