Traton Homes embraced social media with the launch of www.TratonHomesBlog.com. Traton Homes is a Marietta, Ga. based home builder that builds townhomes and single family homes throughout the metro area.
The blog gives prospective home buyers the opportunity to connect with the company and learn more about Traton’s homes, communities and the company as a whole. It increases keywords and referring URLs for their main company website.
Within 30 days of launch, the blog was already a top 10 referral source for the company’s main website. And, when you Google “Traton Homes” the blog shows up on page one along with the website, Atlanta Real Estate Forum, their Twitter account and several other blogs and online PR stories. More than 50 percent of traffic to the blog was from search engines and free referral sources. Overall, more than 70 percent of the traffic to the blog is new traffic.
The Traton Homes blog keeps homebuyers abreast of community news, local events and special promotions. The blog also features video posts where homebuyers can get a detailed peek at a specific community. One unique feature of this blog is the featured community on the home page of the site. Home shoppers will enjoy being able to access the builder’s top selling communities directly from the blog.