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Upcoming IBS Education Sessions

1.9The first day of the International Builders Show is off to a great start. We’ve already visited with old friends and made some new ones. We can’t wait to see what the next two days bring, but we are already excited for two of the upcoming educational seminars, as Marketing Relevance President Mitch Levinson will be presenting. Take a look at what’s coming up tomorrow and Thursday:

Wednesday, January 10 2:50pm – 3:20pm
West Concourse, Level 2, Room #W230
Tech Bytes Session: Has Your SEO Jumped the Track?

Session Description:
Search engine optimization (SEO) techniques change frequently as do the algorithms search engines use to rank websites. With near daily shifts in usage and terms, your SEO efforts can easily jump the track if you don’t keep up. If you're confused about Panda, Penguin, Hummingbird, Pigeon or Possum, or not even sure what animals have to do with SEO, this session is for you. Discover Google’s latest changes, how they affect website rankings, and what to do to stay on the first page of search results.

What you will take away from this session:
• Learn what SEO is and Google’s philosophy on it.
• Review the most recent algorithm changes at Google and what they mean for your website optimization.
• Discover the Top 5 tactics your SEO team should be implementing.

After the session, Mitch will be available to meet one-on-one to review your website and current SEO strategies. You will also earn .5 CE NAHB hour(s) by attending.

To attend this session participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Thursday, January 11 1:00pm – 4:00pm
West Concourse, Level 3, Room #W300
Master Session: Advanced Strategies to Attract & Convert More Online Leads

This session is presented by: Mitch Levinson, MIRM, CSP, CMP, CGR, MBA, Marketing Relevance, Arlington Heights, IL; Kelly Fink, CAPS, MIRM, The Providence Group of Georgia, LLC, Johns Creek, GA; and Dawn Sadler, Builder Target, New York, NY

Session Description:
Your website is the cornerstone of your marketing efforts. If engaging and easy to navigate across all devices, it will give you a competitive advantage to reach more home buyers. But your site is just the beginning of the homebuyer journey. This Master session will show you how to create an advanced, industry-leading marketing system to attract, capture and nurture leads to accelerate your sales, including advanced strategies that have helped builders reach conversion rates that are more than double the industry average. Mitch, Kelly and Dawn will also show you how to use both automated and active digital lead nurturing strategies to convert more leads to on-site appointments.

What you will take away from this session:
• Learn how to achieve industry-leading conversion rates for your home builder website and how to keep leads from "falling between the cracks."
• Explore the importance of and best practices for responsive design, mobile, content, SEO, marketing automation and more.
• Learn how to capture leads in multiple ways with proper calls to action and key performance indicators (KPI) to track goals and conversion.
• Discover strategies that allow you to generate a higher conversion rate, while lowering marketing costs and outperforming your competitors (without outspending them).

You will also earn 3 CE NAHB hours and .3 NKBA CEU(s)

Registration for this Master Session is already closed. However, doors will open 15 minutes prior to the listed start time and reserved seating (purchased tickets) will be held until 15 minutes after. At that time, any non-guaranteed seating will be filled on a first-come, first-served basis at no additional charge to attendees with a Full Registration or 1-Day Education valid for the day of the session they wish to attend.

Mitch and the entire Marketing Relevance team are excited to be a part of this year’s show. Be sure to visit us in booth #W5443 in NextBUILD. marketingrelevance.com 847-259-7312

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