The newest Facebook advertising updates put businesses in the driver’s seat. These changes, which were rolled out a few weeks ago, allow advertisers to choose their campaign objective, choose their ad placement and measure their results more accurately.
The first big change is that advertisers can select from eight campaign objectives: web site conversions, web site clicks, page likes, post engagement, app installs, app engagement, event responses and offer claims. Then, based on the chosen objective, Facebook will recommend the most appropriate type of ad to run.
One thing that hasn’t changed is that Facebook will continue to place ads where they are performing best, either on mobile or desktop and in users’ news feed or the right-hand column. However, the revamped ad creation tool does let marketers choose where they want the ad placed if they know they want an ad displayed in a specific place.
Finally, the Ads Manager tool has also gotten a face lift in terms of measuring ad and campaign performance in meeting specific objectives; the dashboard will now display how many times a particular objective was met and the cost per result.
If you’re not taking advantage of Facebook advertising, you should be. Especially now that businesses can choose their overall objective for the campaign, Facebook has become one of the easiest and most cost effective ways to drive traffic to your Facebook page and website.
At Marketing RELEVANCE, we manage Facebook advertising for our clients. and have seen a dramatic increase in their number of page likes, post engagement and traffic to their website due to successful advertising campaigns.
If you’re ready to make Facebook advertising a part of your social media marketing strategy, give us a call at 770-383-3360.