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Version 2.0 of Social Media for Home Builders is Out

Social Media for Home Builders 2.0My long awaited and greatly anticipated revision is out! “Social Media For Home Builders 2.0: It’s Easier Than You Think” is now available from BuilderBooks for $19.95 ($17.95 for NAHB members) and it will soon be on the shelves at and Barnes and Noble. The Kindle version will be available in a few weeks from Amazon as well.

If you liked this first version, you are going to love the second edition. It is double the size of the original book with more information that ever on how to make social media work for your company.

This popular resource teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook,Twitter, Linkedin, and YouTube, to increase their visibility and improve their sales results. Social Media for Home Builders 2.0: It’s Easier Than You Think is designed to help readers understand social media and construct a strategic plan for attracting more prospects, following up on leads, and selling more homes.

The updated edition is BIGGER and better than ever with even more examples, details, and strategies than the first edition. Look for:

  • examples of specific social media campaigns and their sales results by builder type (large volume builder, small volume builder, custom builder, remodeler and supplier)
  • sample tweets and Twitter campaigns to draw foot traffic to homes and communities (look for some great ones by @LennarAtlanta)
  • new research on how people are using social media
  • new tools specific to the real estate industry, including how to use RealtyJoin

Learn how to engage consumers through social media, get content suggestions for blogging, find out how to improve SEO, run campaigns, track, analyze, and improve results.