Video is a great way to “Rev up Your Social Media.” When you think of using video as a social marketing tool, YouTube is probably top of mind. However, individuals and companies are expanding their use of social video by using Vine, a new site developed by Twitter.
So, what exactly is Vine? Vine is a mobile service that allows users to capture and share short, looping videos. Videos can only be six seconds, so capturing the viewers attention quickly and creativity is essential. As a new visual marketing tool, Vine is important because video is a tool that reaches a wide range of target audiences. In fact, more than 1 billion unique users a month, visit YouTube and according to Flimp, 51.9 percent of marketers say that web video has the best return on investment for content marketing.
Here are some ideas for how your business can use Vine:
- Share videos of brand advocates using your products
- Create a video portfolio with examples of your work
- Promote sneak peeks of new products
- Share clips of your employees in action at work
- Develop short educational tips or how to videos
- Encourage participation in a contest or promotion
Of course, not all of your videos need to be directly centered around your company or products. Your followers will also want to see videos related to the season, holiday or just something fun to keep them engaged. Put on your creative thinking cap, I bet you can find ways to get your customers and followers to create videos of your products for you!
Vine offers a perfect opportunity to start showing off your business through creative marketing.
Want to establish a Vine presence that will wow your customers? Contact Marketing RELEVANCE to learn more about our social media marketing services. Carol Morgan’s new book, Social Media 3.0 can provide you with tips and ideas to Rev up Your Social Media. Visit www.MyHomePress.com to purchase it today.