Today your website is more important than ever. With 98 percent of consumers starting their search online for anything and everything, will they be able to find what they are looking for on your site?
Your website navigation tells customers how to find the information they need, so make sure it is easy to find and very clear. Try writing it in the terms that link back to why someone is visiting your site. (For example, if you are a realtor, your navigation might include: Selling Your House, Finding a New Home, Getting a Mortgage, etc.).
Your home page should be visually appealing, and your visitors should get a clear understanding of your business from it. This page should be simple and easy to read, and you should include content on your home page for the search engines to index. Although this content is important, keep it brief and to the point.
Make sure that your customers can find you. Your contact information must be easy to locate. Include a phone number, a ‘contact us’ form and perhaps even an email address. Site visitors need to be able to reach out to you from wherever they are on the site, so make your contact information present on every page.
Call to Action:
Your site should have a clear call to action and should make it easy for customers to find the information they need to make a buying decision. Everything on your site should be accessible within two or three clicks. If you have so many layers of navigation that they can’t find a specific floorplan or pricing for a home within a few clicks, you are making it too hard.
Search Engine Optimization:
Your site needs to be built with proper on page Search Engine Optimization. On page SEO includes writing content with relevant keywords, proper links, title tags and meta data, which is the content that search engines read to know what each web page is about.
The site in our illustration is for Geordan Communities. Notice the clean navigation, clear copy and call to action. If you are looking for website design and development, call mRELEVANCE. We would love to help you build your next website for success.