During these uncertain economic times, many business owners may feel that they are struggling with how to proceed and keep their business productive. The good news is that your business is not the only one facing this hurdle, you are not alone.
Here are some tips for how to keep your business–and yourself–functioning well.
Routines are important for both business productivity as well as mental health. If you are not taking care of yourself, taking care of a business will become even more challenging. Get into a routine by going to bed at the same time every night and waking up at the same time every morning. Use your mornings to do some activities that make you happy! This can be making a delicious home-cooked breakfast, having coffee on your porch, or taking a few moments to express gratitude for all of the positive aspects of your life. During a time where focusing on negatives is all too easy to do, challenge yourself to focus on what is going right for you and/or your business.
Think about your business.
After taking some time for yourself, move into thinking about your business. Set some goals, reenvision your branding, think about expanding your target market, or focus on whatever else is on your mind to improve the visibility and success of your business. Now is the time to think about all of the goals you have been putting on the backburner due to the hustle and bustle of everyday life. The abundance of free time that many of us are currently facing has potential to birth some great ideas when life returns to a state of normalcy.
Though thinking about your business is important in order to keep your goals at the forefront of your mind, taking care of yourself physically is also key to maintaining healthy brain function and mental clarity. Many of us are not moving around as much as we usually would be. Getting some blood flowing in your body every day can help with producing new ideas or inviting inspiration. Incorporating a morning or afternoon walk into your routine can help clear your head, destress, and will give you the ability to refocus your energy.
Focus on what you can do.
Rather than dwelling on what you are not able to do during this time, focus on what you can do. A great aspect of technology is that it gives us the ability to connect with family, friends, and coworkers. Take advantage of this and use this time to connect. Just because the world has come to a bit of a halt does not mean that your meetings and networking should. Utilize FaceTime, Zoom, LinkedIn, phone calls, and emails to stay connected with people to bounce ideas off of and continue your networking. Having commitments throughout the day–such as meetings and conference calls–can help combat feelings of anxiety or hopelessness.
If you are feeling motivated to make some positive changes to your business, now is the time to get ahead of the curve. Contact us at Marketing Relevance for all of your marketing needs!