- Goats! Google uses goats to keep its lawn mowed. The mRELEVANCE team in north metro Atlanta is on a farm that has a number of farm animals including Alpine dairy goats. The mother goat, Thistle is pictured here with her very own log house.
- We both understand SEO. That's search engine optimization. I like to ask, "How will they find you on the Internet if they don't know your name?" Unfortunately if your website is not optimized for organic search, your buyers might not find you. Instead they may find your competitor who has a fully optimized site.
- We both know that SEM is not the same as SEO. Search Engine Marketing usually refers to PPC or pay per click. Getting results in paid search is easy, this is a case of "you get what you pay for." So if you have a pay per click budget of $500 or even $5,000 a month, you simply tell the search engine (typically Google or Yahoo) how much you want to pay on a daily basis and bid on the words you want your ad to show up for when searched. The search engine will simply run your ad until all of your clicks are used that day.
Ok, so back to Goats. We have one other old goat at mRELEVANCE and today is his Birthday. Let's all wish a happy 41 to the old goat, Mitch Levinson. . . . even if he did shave off his goatie and now he looks a lot less like a goat. Happy Birthday Mitch