Before you buy a new laptop or DVD player you typically research quality and brand. Best of all you determine the price you are willing to pay for the features you want. You choose which product you want, how long it might last or even what ‘special features’ it has and base your buying decision on how ‘valuable’ each feature might be relative to cost.
Well unfortunately, the same is not always true for your website or blog. It is hard to compare apples to apples when evaluating companies to build your online brand – especially when you think about how competitive it is to be found on the search engines and how companies are currently using social media and blogs.
If you are getting ready to build a new website or blog, enhance your existing site or expand your internet marketing, here are a few questions to ask your next online agency:
1. What kind of Search Engine Optimization (SEO) and other features are included?
2. Who owns my site and the content?
What kind of Search Engine Optimization (SEO) and other features are included?
SEO or Search engine optimization is the art of getting a web site, blog site or even an online profile to appear on the first page of Google or another search engine. In simple terms, and in an effort not to get too technical , there are both on-page SEO techniques and off-page SEO techniques. Off-page SEO refers to link building, channel development, directory submission and other techniques that I will gladly talk about in more detail, simply <contact me> directly.
On-page SEO includes tools and techniques that allow web developers to use meta data (title, description, keyword tags and other meta data) and the web site content to lure the search engine spiders to your website and index your pages for those relevant keywords.
Due to the competitive nature of SEO these days, and the competition for Search Engine Result Page (SERP) rankings, simply building a website is not enough. Having an effective and realistic keyword strategy should always be one of the first steps in building your new site so that your web developer can effectively leverage the right words from a marketing and on-page SEO standpoint.
These words need to be used in many places on your new web site. Each page of your site should have a unique title tag, and these title tags should include an effective keyword strategy. These words need to be included strategically in your content. This is only one on-page SEO technique that is very important in getting your web site and specific pages of your site to rank highly in Google and the other search engines.
Remember, just because you build it does not mean they will come! Make sure your web development company can help you create an effective keyword strategy, through research of search volume and competition, and can give you a list of websites they have optimized and for which words…and do your homework, go Google those words and see where those sites rank!