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What is SMO – Social Media Optimization

Social Media Optimization (SMO) is the process optimizing a website through social media outlets in order for the website to appear or rank higher with search engines. This process creates and spreads content and impressions or awareness online and the results are compounded virally by blogs and RSS feeds.

The new “cousin” to Search Engine Optimization, SMO is a relatively new technique. Understanding where to post, how to build blogs and key metrics is critical to launching an effective Social Media Optimization program.

mRELEVANCE has a proven track record of SMO programs for builders, developers, publications and other businesses. Find out how we can improve your SMO by contacting us at 770-383-3360 x20.