Why a Mobile Friendly and Responsive Website is So Important

Today, the terms ‘user friendly website’ and ‘mobile friendly website’ are almost synonymous.  That’s because more than 3 billion people worldwide use the internet, with over 80% owning a smartphone. Combining that with the fact that mobile usage surpassed desktop Q4 of 2016, your mobile presence has never been more important than it is right now.

With the shear amount of mobile activity, a poor mobile presence can make your company look unprofessional and out of touch with the modern consumer. And even worse, if your mobile site is built separately from your desktop site, you might be getting penalized by the search engines for trying to duplicate user experience. Having one responsive design website for all visitors is where mobile design and user experience (UX) go hand-in-hand. It’s very important to have a user friendly website that’s optimized for mobile use–to make the right impression.

User friendly web design ensures that your customers (or even ‘window shoppers’) have a positive experience with your brand.  The easier the interaction the more likely they are to return.

Marketing Relevance believes that there are key elements to a great user experience: Readability, Navigation, Load Time and Mobile Optimization.



Less truly is more.  Keep your content simple, organized and don’t overload your user.  You only have 59 seconds to capture their attention, use it wisely.  Clear headlines, short paragraphs and a fabulous use of white space will encourage them to read on.



If they are having a hard time figuring out what to do or where to go next they will leave.  You need to always design with the user in mind.  Keep your content genuine and your menus simple.  Stay away from industry jargon, use terms that your user will easily understand to make them click more buttons and move on deeper into your site. A clear call to action will also prove to be effective in conversion and sales.


Load Time

We’ve all been there; the build of up frustration when the website you want won’t load.  Loading time is a huge factor of page abandonment.  In fact, speed has become such a major issue that Google is preparing to launch a ‘mobile-first’ index sometime this year.

So how fast is fast?

A study compares website speed against the rest of the web:

  • if your site loads in 5 seconds, it is faster than approximately 25% of the web
  • if your site loads in 2.9 seconds, it is faster than approximately 50% of the web
  • if your site loads in 1.7 seconds, it is faster than approximately 75% of the web
  • if your site loads in 0.8 seconds, it is faster than approximately 94% of the web

However, the recommended load time of an average website should be 4 seconds.  Any additional time over 5 seconds leads to increased bounces.


Mobile Optimization

Two-thirds of Americans own smartphones, that’s reason enough to warrant a mobile site.  However, we are now so physically connected to our phones, night and day, that the need for mobile optimization is greater than ever.  In fact, 57% of internet users say they won’t recommend a business with a poorly-designed mobile site. (socPub) This is exactly the reason you need a mobile friendly and responsive website that is easy to use and intuitive for each and every web visitor.

At Marketing Relevance, we design websites with a mobile-first mentality.  We make sure that your site is responsive, easy to navigate and as fast as possible.  If your website needs a wakeup call, contact us.  You can reach us at 847-259-7312 or visit our website.