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Why the Sky Isn’t Falling on Facebook Yet

Teens Using FacebookAre your kids still using Facebook? Your embarrassing photo comments may annoy them but probably haven’t driven them away from the site. That’s because, contrary to popular belief, Facebook isn’t being abandoned by teens just yet.

The rumor that kids were leaving Facebook started last October when Facebook made a statement that young teens were using the social network less frequently. This led to a number of studies and reports of teens’ Facebook usage, concluding that teens were using the social network less as a whole. This information was refuted by Forrester Research’s 2014 report, “Facebook Dominates Teens’ Social Usage: Why the Sky Isn’t Falling on the World’s Favorite Social Network.”

The Forrester report surveyed 4,517 United States youth ages 12 to 17 who were active online. They asked these respondents whether they used social sites and applications like Facebook, Instagram, Snapchat and Tumblr, and whether or not they used them “about once a day,” “at least a few times each day,” or if they were on the site “all the time.” From this survey, Forrester found that 78 percent of teens are using Facebook, 46 percent claimed to be using Facebook more than they were last year and 28 percent claimed to “use it all the time.”

For the purpose of comparison, Instagram was claimed to be used by just over half the teens, Twitter was used by less than half and Snapchat was used by 38 percent. The only social media site that surpassed Facebook in usage was YouTube at 87 percent. Forrester forecasts that Facebook usage will continue to rise due to growing Smartphone usage and tweens transitioning into teens.

Other less mainstream apps that are popular with teens include Yik Yak, Kik Messenger, Poof, Omegie, Whisper and Down. Teens like these sites because they aren’t mainstream. That said, you should monitor your child’s phone and get to know these apps. Some of them present safety concerns for teens.

The good news is that it is clear that Facebook still holds its place as the favorite social network of young users. Contact mRELEVANCE today to learn how your company can utilize Facebook to appeal to prospects!