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Women and the Social Media Grapevine

Too Much LaundryWomen outnumber men on social networking sites, AND they influence more than 85% of consumer product purchases. Does your business have a plan to interact with this powerful consumer group (women) in the places they already are?

The average family does 8 to 12 loads of laundry a week. How can knowing that help you reach this target audience?

Here are some interesting statistics:

84% of social networking sites have more female users than male.
Study done by Brian Solis using Google Ad Planner Service

50% of women surveyed say that blogs influenced their purchase decisions
Women and Social Media Survey by BlogHer, iVillage and Compass Partners survey.

91% of homebuying decisions are influenced by women and this year at the International Builders Show (IBS) Karen Dry, Dina Gundersen, Tammie Smoot and I (Carol Flammer) will show you how to engage them through social media. See great case studies of how corporate America is engaging this demographic group. Discover ways social media can help you spread your messages virally through the social media grapevine, build advocacy, create top of mind awareness, listen and engage.

Sell to Women through the Social Media Grapevine is sponsored by Professional Women in Building. Join us on Tuesday, January 19 from 1:30 to 3 p.m. at the Las Vegas Convention Center South 221.

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