mRELEVANCE Creates Unique Assets for Fairy Tale-Themed Charity Auction

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mRELEVANCE Creates Unique Assets

Since 1988, ForKids Virginia has been fighting family homelessness in the Hampton Roads area of Virginia. The Dragas Companies has partnered with this program for years, and was honored to once again be the title sponsor of the ForKids 2017 Children’s Art Auction.

The team at Marketing RELEVANCE enjoyed working with Dragas to create unique assets for the fundraiser. This year, in addition to developing the Dragas ad for the official event program, we designed an ice sculpture that matched the event’s theme. “Happily Ever After” was a challenging theme as it can be interpreted in so many ways. Our creative minds brainstormed ideas from fairy tales, books and movies until we finally settled on a grand castle with spires and arches, illuminated from below in coordinating pinks and blues. We selected the fairy godmother of our dreams to represent the theme in print materials. An ice sculptor will use our provided proportions to craft a four-foot tall castle.

ForKids Virginia began as a way to further the impact of the food pantry at Holy Trinity Catholic Church. When parishioners discovered families who were served by the pantry were sleeping on local beaches and on church grounds, they founded Haven House to provide emergency housing. Haven House continues to serve 200 people a year, and ForKids has grown out of the original idea. ForKids serves 37,000 people with housing programs and extended services, and it functions with the goal of ending family homelessness. Last year, 92 percent of their families found appropriate housing!

Last year, the art auction raised over $800,000 for the charity, and on March 25, they hope to break that record so children in their communities can sleep safely in homes. Marketing RELEVANCE knows how important this work is to our clients’ communities, so it’s even more rewarding to have been involved.

The Dragas Companies has supported ForKids for more than 10 years by participating in a variety of events, including in the yearly backpack drive, which provides school supplies for children. During the Christmas holidays, the Dragas offices ask people to drop off toys for their annual toy drive. Finally, Dragas acts as title sponsor for the ForKids Art Auction.

Marketing RELEVANCE is proud to partner with The Dragas Companies and ForKids. We can help you prepare for your big event as well. Contact us here to find out more.