For instance, we recently placed a story about Windsong Properties in The Paulding Neighbor. You can see the online version here. Our news release attracted the reporter to cover the story because of Windsong’s unique products. In an area where single family homes are king, Windsong Properties has found success in targeting active adults. Our client’s homes at Windsong Manor include features that will help buyers 55+ age in place. The reporter, Adam Elrod, interviewed the owner, sales manager and lifestyle consultant. Elrod was also able to include some great quotes and photos, too. By pitching a print publication, we were able to spread awareness of our client in an outlet that most of its customers read, the local newspaper. We were also able to reach a wide audience with the story being featured online as well.
Another placement we recently achieved was for Construction Resources, Inc. mRELEVANCE has a great relationship with Neighbor Newspapers, so we always try to pitch them. This time, The Northside Neighbor picked the story up. The paper featured two large photos from a recent Construction Resources’ event in Buckhead. In addition to the photos, The Northside Neighbor included a paragraph about the event, which was held at Builders Floor Covering and Tile and featured Mohawk spokesperson and HGTV superstar Taniya Nayak. By just being published in the paper alone, the story reached more than 25,000 people. With that many readers, how could newspaper be dead!?
If your company needs to be noticed, we can help. Let us pitch your stories, and see why newspaper is still alive. Just contact mRELEVANCE today.