Video Marketing: Product Showcase Videos

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Video ShowcaseHave you or your company ever wanted to showcase one of your products or features in an innovative way that would reach a qualified target audience? One of our clients, The Dragas Companies, wanted to showcase two of their communities, Halstead at Spence Crossing and Spence Crossing at Princess Anne, in a cool and effective way. At Marketing RELEVANCE, we keep ahead of new digital trends that help to increase our clients’ leads and return on investment (ROI), so we were up to that challenge.

We created a new product to solve this need, and it could help you deliver your message to the market visually and effectively. Our New “Showcase Video” product consists of building a 30-second video ad that allows companies to feature a variety of their product’s amenities, value or benefit to prospects, customers or buyers. In Dragas’ situation, this video allowed them to demonstrate various highlights of their communities, and show why these are the number one selling communities in the area.

The Video Showcase is built using a set of hand-selected imagery, specific messaging, and curated music that all blend together in an innovative way that give the viewers an excellent vision of their communities. “These videos allow us to showcase our homes and community in a way that is much more impactful than just a still photo, allowing the viewer to see Spence Crossing’s unique offerings that set us apart from other communities in the area, from our various home styles to our amazing community amenities, all in under 30 seconds” says Sally Horvath, Vice President of Sales and Marketing at The Dragas Companies. “Once the videos were created, we were able to put them on Facebook and YouTube, and we can effectively filter the ads to the selected target demographic or keep them live for all to see.”

Horvath continues, “The views and interactions on this cost effective product directly show how the Video Showcase can reach many of our potential new clients.” Two key industry statistics, according to a Forbes Article Video Marketing: The Future of Content Marketing, are that 90% of customers report that product videos help them make purchasing decisions and 64% of customers are more likely to buy a product online after watching a video about it.

To see the two Dragas Showcase Video ads, visit Spence Crossing and Halstead. If you are interested in learning about the New Video Showcase product, or to talk about how your company can improve your traffic and qualified leads, Contact Marketing RELEVANCE.