We are pleased to announce that we won a 2015 STARS Award for Best Advertisement – Associate. The ad was designed as part of the His, Hers & Ours campaign for Carolina-based Essex Homes. The winning ad featured vibrant, eye-catching art to advertise the builder’s $5,000 design incentive, resulting in an impressive 76 new home sales in just two months.
“We’re honored to be recognized at the prestigious STARS awards by the North Carolina HBA,” said Carol Morgan, managing partner of mRELEVANCE. “This was such a fun, creative campaign that had outstanding results, not only for us but for our client, who saw sales and leads skyrocket during the promotion!”
Designed to attract home buyers in Columbia, South Carolina, the His, Hers & Ours promotion offered buyers $5,000 to use toward designer upgrades when they purchase a new Essex home. Buyers could choose from nine upgrade packages or create their own custom package to fit the personal taste of their family. mRELEVANCE used a variety of marketing tactics to promote the campaign including email marketing, flyers in Essex Homes’ sales centers, posts on various social media channels, blog posts on the Essex website and Carolina Real Estate Forum, and geotargeted and behaviorally targeted advertisements for personal computers, tablets and smartphones through Cox Media Group and Facebook.
“We enjoyed working with mRELEVANCE on this campaign, and we’re delighted that it continues to be recognized for the excellent campaign that it was,” said Susan Longshore, marketing director for Essex Homes. “The campaign received very positive results from our home buyers, who loved the wide selection of features they had to choose from, and it resulted in one of the highest sales months our company has ever seen.”
Held during the 21st Century Building Expo and Conference in Charlotte, North Carolina, the STARS Awards honor the achievements of builders, associates, Realtors, media, advertising professionals and many others who make major contributions to the residential homebuilding industry. Presented by the North Carolina Home Builders Association, STARS awards are open to members of any home builders association. For more information on the STARS Awards or the NCHBA, visit www.NCHBA.org.
If you’re searching for a fun and innovative way to drive leads and increase sales, contact mRELEVANCE today at 706-383-3360 or visit www.MarketingRELEVANCE.com.