At mRELEVANCE, we have built many relationships with amazing local and national reporters. A few of our favorite reporters work at the Atlanta Journal Constitution. Since several of our clients our home builders, we are known as valuable resources to the reporters of the Homefinder section. Oftentimes, they reach out to us. They know that we will deliver reputable sources in a timely manner, always considerate of their deadlines. Recently, a reporter needed additional sources to interview for the section’s cover story. Within minutes, we had photos and contacts for her. Our clients, Windsong Properties, The Providence Group and Traton Homes, were able to land excellent coverage in the cover story, “Learning to Share.”
The story focused on how more and more home buyers are asking for flexible spaces. Oftentimes, these spaces are used for “boomerangs” or adult children who live with their parents after college. Steve Romeyn, managing partner at Windsong Properties, was interviewed and discussed the casita floor plans of his active adult ranch homes. A casita is a little house connected to the main living area covered by a breezeway. The casita is perfect for guests and even returning children living at home, and include a full bath, closet, kitchenette, living space and separate entrance. Since this is one of the builder’s most popular plans, Windsong Properties is happy that more buyers will learn about it by reading the article and looking at the photos.
“Learning to Share” also explored Traton Homes’ Great Oaks Estates. This community offers guest rooms with full baths on the main level that appeals to buyers with aging parents or returning children. The builder also offers buyers the option of turning a third-floor bonus room into a retreat with a full bath and sitting area at the Estates at Davis Ridge. Because of the mention in the story, readers will now know about these amazing offerings from Traton Homes.
Additionally, the story featured The Providence Group’s home designs with over the garage retreats and third-floor suites. These flex spaces appeal to buyers that want extra privacy from their returning children. The Providence Group was also able to showcase a photo of one of these spaces on the cover page.
Without building relationships with reporters, a story like this one could not happen. If the reporter did not trust us, she would have went somewhere else for her information. If reporters are passing your stories up, make sure to contact Marketing RELEVANCE today.