During the“Top 10 Tips for Getting Your SEO on Track” webinar the mRELEVANCE SEO team discussed search engine optimization techniques that will prove to be successful for 2016. These include some tried and true tactics and some things that are relatively new to SEO that we learned during our recent trip to Pubcon. The premier social media and search optimization conference held annually in Las Vegas, Pubcon is our team’s once a year “don’t miss” conference.
For anyone that missed our last webinar, here are our top 10 tips for getting your SEO on track:
- Defining your SEO Goals
Defining your SEO goals is one of the most important and first steps to take to increase traffic and optimizing your website. When establishing goals, we recommend you use the “SMART” method. Goals must be Specific, Measurable, Achievable, Results-focused and Timely. If the goals set are unrealistic or not specific enough, they will not be met.
- On Page Basics
On page basics begin with what is called SERP, or Search Engine Results Page. When your website shows up in a search result, it displays the title tag, URL and meta description. The title tag is the most important in SEO; you want to use your keywords in the title tag. Anytime keywords can be used in the URL, do so, because this will generate better results. Think of the meta description as the sales pitch. It tells searchers why they should click on this link instead of the others.
- Advanced, Technical SEO
Header tags distinguish different sections of information while helping search engines navigate pages. These tags tell the search engines what information is important. Including a sitemap will enhance the search engines’ crawling experience to help find and index pages more easily. If there are certain pages you do not want the search engines to index, create a Robots.txt file to tell search engines which areas of the site should not be crawled. Another topic discussed during this section is to avoid using Flash on websites. Flash is currently not supported on all devices, and search engines can’t read Flash files. Search engines even place warnings on sites that use Flash telling visitors that it may not work on their device, which decreases the probability of searchers clicking on the site.
- Link Building
Link building is all about quality, not quantity! Cultivating trustworthy links establishs credibility for websites while generating plenty of traffic. There are three main ways to build links to a website:
- Natural or editorial strategies: These links are given by other pages that thinks your content is valuable enough to share.
- Manual or Outreach link building: Reaching out to other blogs and websites to ask for links.
- Self created links: You can post your own links in the comments section of a blog or website. Beware of this method, as it is often considered spam.
These are all effective ways to generate more traffic to your site, but there are also several other methods. Running campaigns and contests that interest users is a great way to get people to share your site with others and create click bait and link bait. Partnering with other blogs and suppliers is also a successful way to generate more traffic. By creating content that is relevant, the site will see a greater return on investment. It is possible to purchase links, but this is not something that mRELEVANCE recommends. Purchasing links is against Google’s terms of service and sites that participate in this tactic are considered a less credible.
Citations are a mention of your business along with the address and/or phone number. A citation differs from a link because it may or may not include the website URL or a link to the website. If your business has not already been “claimed” on the various business listing or review sites, such as Yelp or Google+, then go ahead and do so. Once the business has been claimed, make sure the company name, phone number, and address are correct and consistent with other company listings. Having a large number of citations with the same information helps search engines be sure of what your business does and how to get in contact with you. Search engines want to provide searchers with the most accurate, reliable information. This will help your business increase in rankings and be listed as a more reliable business when being searched.
- Visual Optimization
Visual optimization is more than just photos and videos; it is important and almost crucial to use as many media outlets as possible. When posting photos, use descriptive alt tags to make them more user and search-friendly. Alt tags can even include keywords if applicable, as it optimizes the image search. When possible, link all pictures and videos back to your site. This is a very important factor in ranking sites; the more you can link your videos and images, the more people will be able to see them.
It’s actually happening! The average monthly time spent browsing the Internet on a mobile device is a whopping 34 hours per person! That’s more than one full day spent on a mobile device, and that translates to the 35 to 75 percent of traffic that goes to websites from mobile devices. Be proactive when designing your website, and create one that is visually appealing and easy to navigate for both mobile and desktop users..
Knowing how to track key performance indicators comes from the goal setting completed in step one. Set goals and outline what you want to accomplish. Then track goals each month to determine the programs effectiveness. Each month, a tracking report should chart progress toward the goals. Everything you’re tracking and targeting should be included.
- SEO Tools
SEO tools are important for analyzing sites, and throughout the years, the mRELEVANCE team has used a variety to determine what works and what’s reliable. Here are just a few of our favorite SEO tools:
- Screaming Frog, SEMrush and MOZ
- Multiple aspects of website performance can be monitored with these tools which alert webmasters to broken links, pages that return 400 error codes, pages with duplicate content and more.
- Keyword Tools
- Wordstream or Google Keyword planner
- txt, meta tag generator, link suggestion tool
- Reference sites
- Search engine land
- Search engine journal
- Business Process
Everything your business does, from blog writing and social media posting, to link building and creating citations affects website SEO. Improving SERP ranking and driving organic results to attract customers is the ultimate goal, but every little thing you do online affects progress toward that goal. It’s important to keep that in mind, and make SEO a central focus across all aspects of your online work.
While this overview is a basic introduction that hits the highlights, SEO is a complicated process that affects all aspects of your business. If you’re searching for the right expert to improve search result for your company, call mRELEVANCE today at 847-259-7312 or visit www.MarketingRELEVANCE.com.