As you start to budget, plan and strategize for 2012, it is important to take a good look at your Internet Marketing Toolbox. In order to create a comprehensive marketing program, you’ll want to set it up with your blog and website as the foundation and all of your other marketing tactics integrated.
Your website is the single most important communication vehicle for your company and brand. It is also one of the few that you completely control. Make sure that you are taking advantage of your website as an effective tool to attract traffic and capture leads. After all, an effective marketing program will generate quality traffic and capture qualified leads. Your marketing program should
– drive traffic to your website;
– effectively convert web traffic to customers; and
– generate leads and prospects.
Your team will then take those leads and prospects and convert them into sales. Lead management is an essential component of your marketing program.
Each element of your strategy must work effectively with, and reinforce, the others. You must design and build your website so both consumers and the search engines can find it. You need a strong search engine optimization (SEO) and social media marketing program with the right keywords. Additionally, make sure you include blogging, online public relations, social networking, and bookmarking in your tactics. Ensure local search sites include positive information and recommendations for your company. You need to be everywhere your buyers might be and provide opportunities for your marketing team to communicate regularly and directly with prospects by e-mail, text messages, and social networks. Position advertising, whether online or elsewhere, to attract attention and include a call to action consumers will respond to. Finally, include tracking devices for determining what works and what doesn’t so you can adjust your strategy to be more effective.
Make sure that as you look at your Internet Marketing Toolbox for 2012 that these components are included:
• Website and/or blog
• Keyword strategy
• Social networks
• Local search sites
• Online PR
• Photo sharing
• Video syndication
• Social bookmarking
• Search marketing
• Internet advertising
• Lead management
• E-mail marketing
• Website tracking
• Search engine rank tracking
If you need assistance putting your plan together, contact the team at mRELEVANCE, we can help!