Carol Morgan

  1. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  2. mRELEVANCE New Year’s Resolutions

    It has been a good year for the mRELEVANCE team. We are thankful for our strategic partnerships with our clients and industry partners. As we look to 2017, we’ve made predictions for marketing tools, set personal goals and made resolutions.  We hope to inspire you with some of our resolutions in this post. Please comment and let us know what yours are. Carol Morgan – My first resolution is to get out of the office and meet with more clients… Read More

  3. Top 2017 Marketing Trends

    The mRELEVANCE team likes to keep a pulse on the marketing industry and it seems that change happens at light speed.  What will be hot in 2017 and what will not? The basics will remain an important focus of marketing, so don’t be too distracted by all the bling (shiny new sites and advertising opportunities) and maintain a focus on your core assets – your website, blog, content, branding and keywords/SEO. Pour a hot coffee, tea or cocoa and enjoy… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. So Thankful

    The mRELEVANCE team has a lot to be thankful for this year.  As an agency, we are thankful for our clients, business partners and friends. We are fortunate to do what we love everyday and to be able to work with people and companies that we enjoy spending time with and that have visions that align with ours. As individuals we also have lots to be thankful for.  Many of our team members chimed in with what they are thankful… Read More

  6. Facebook Live for Business: Get a Competitive Advantage

    A Fast Company article states that, “Outside of Snapchat, there is no more interesting corner of the social media universe than Facebook Live. Live has been touted as Mark Zuckerberg’s pet project, one he’s “obsessed” with. Some believe Live is the key to Facebook’s future—a resource that will help it compete against broadcast television. Others doubt that Live will ever take off. But no one can deny the potential of live video on a platform that has over 1.71 billion… Read More

  7. View Our Updated Marketing Portfolio

    We have updated our marketing portfolio to show off our recent successes.  We invite you to take a peek and see what you think!  We’d love to help with your business’ marketing efforts, whether that is building a new website that drives leads; creating a strategic public relations plan that results in placements in newspaper, print or online; building an overall strategic marketing plan to make sure your plans drive ROI and are coordinated, or using social media to grow… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. New Gallagher and Henry Website Provides Users with Simplistic Flow

    mRELEVANCE is thrilled to announce the launch of the new Gallagher and Henry website – GallagherAndHenry.com. This site is all about user-friendly flow and high quality imagery.  It is mobile-friendly and provides users with a clear and consistent theme across the website. The first step in creating a better site for Gallagher and Henry was to put the website on the mRELEVANCE content management system rADMIN that was specifically built to manage large sets of data and inventory. This allowed… Read More

  10. Online Reputation Managment

    If you are still shying away from using social media in your business, out of fear of making your company vulnerable to public comment, you should be afraid … but not afraid to use it, afraid to not use it. Of course, managing your online reputation isn’t limited to only social media sites, there are lots and lots of online sites to take into consideration. For members who were unable to attend the July Home Builders Association of Alabama’s (HBAA)… Read More

  11. Show Me the Money: Digital Advertising

    Advertising money shouldn’t go to waste. Find out how to run effective digital advertising campaigns during, “Show Me the Money: Digital Advertising.” This webinar is part of the 2016 #GR8 Relevant Marketing webinar series and it takes place on August 23 from 2 to 3 p.m. ET. Tactics for #GR8 digital advertising, and return on investment (ROI) will be top of mind during the webinar. Learn how to spend money wisely and set goals for advertising success. The mRELEVANCE team… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Summer is Served: mRELEVANCE Kicks Off Facebook Contest

    mRELEVANCE has kicked off our Summer is Served contest. Over the next few weeks, we will be sharing our favorite summer recipes during a spirited and tasty Facebook contest. Today, our managing partners faced off with their favorite summer recipes. Make sure to check our mRELEVANCE Facebook Page daily for photos of staff members with their favorite summer recipe – a healthy dish or tasty beverage. At the end of our campaign, you will be asked to vote to decide… Read More