Carole Johnson

  1. Greater Atlanta HBA Membership Appreciation Event

    The Greater Atlanta Home Builders Association (GAHBA) is the largest local home builders association in Georgia; including 10 geographic chapters and 8 specialty councils. The association is comprised of companies within all facets of the trade; home builders, re-modelers, developers, general and trade contractors, manufacturers, suppliers and distributors, lending institutions, real estate companies, utilities, surveyors, title companies, attorneys, accountants, engineers, architects, designers, and more.  And with approximately 1000 members is the nation’s 10th largest HBA (Home Builders Association). Each fall… Read More

  2. Quick To Act: Rebranding a Website

    It’s important to be agile; to be able to adjust mid-course and come out successful in the end.  That’s exactly how Marketing RELEVANCE responded when we were asked to refresh The Providence Group’s (TPG) existing website. It’s not that the site was now unacceptable in terms of functionality; quite the opposite, in fact.  The site was completely redesigned by Marketing RELEVANCE in 2012 and still provided a responsive, enjoyable user experience, but TPG was exploring a brand refresh and they… Read More

  3. FrontDoor Communities Updates their Digital Image

    As the old adage goes…the only thing that’s constant, is change. This couldn’t be more true than when it comes to websites.  Updates are periodically needed to stay fresh, which is why more and more clients are turning to Marketing RELEVANCE for website redesigns. FrontDoor Communities (FDC) came to us in 2015 to completely rebuild their then current website.  Goals for this new site included an enhanced user experience, improved traffic, easy admin, and mobile-friendly.  The new site was designed,… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Cup Cup Hooray – It’s National Coffee Day!

    Today is National Coffee Day and the mRELEVANCE team thought it would be fun to share our coffee preferences and what they say about us. Maybe it’s also a little insight as to how we work as an internal team and with our clients. Read through; let us know if you agree. Black Coffee – That’s it…plain, hot and pure Mitch Levinson, President and Jason Grey, Web Developer Black coffee drinkers tend to lead a more minimalistic lifestyle. They tend… Read More

  6. Marketing RELEVANCE wins HBA Excellence Award

    Recently the National Association of Home Builders (NAHB) announced the winners for this year’s Association Excellence Awards which honor superior local Home Builders Association’s programming and outreach.  The Greater Birmingham Association of Home Builders (GBAHB) was recognized with the award for Best Web 2.0 Program which Marketing RELEVANCE developed for their Parade of Homes website. Earlier this year, Marketing RELEVANCE partnered with GBAHB to revamp their Parade of Homes program making the entire process much simpler and more effective. Parade of Homes… Read More

  7. Happy Online Learning Day!

    Have you ever attended a webinar? Completed coursework online? If so then you’ve participated in the exploding phenomenon known as “online learning” and today just happens to be National Online Learning Day. This day is designed to create awareness of the growing community of learners of all ages, thanks to technology. It’s this technology that provides the convenience and personalization that online learners yearn for. From your preschooler learning to navigate a keyboard to your college student earning extra credits… Read More