Doug Silk

  1. Google AdWords Updates-How Does it Affect Me?

    Without a doubt, Google AdWords is one of the most flexible marketing programs out there. With the ability to target specific online users based on geography and the device they use to search for products and services, plus dictate exactly what you would like to spend on a daily or monthly basis, Google AdWords sets the standards for paid search ad platforms. Since AdWords is the main revenue generator for Google (over 77% of Google’s $75 billion dollar revenue in… Read More

  2. The Importance of SEO on a New Website

    Once your website has been built and it’s time to start promoting your company, it is time for Search Engine Optimization or “SEO”. A lot of our clients initially ask us “what is SEO?” Although they may understand that they want to be found in the search engines list of results, and they want to be higher on the list than their competitors, most companies do not truly understand SEO. A pretty standard definition and explanation of Search Engine Optimization… Read More

  3. Proper SEO Tactics to Stay Out of the Google Penalty Box

    The Chicago area offers various sports teams, one of which is the recent Stanley Cup Champions the Chicago Black Hawks. For those who may not follow sports, the Blackhawks are Chicago’s professional hockey team and three-time Stanley Cup winner in the past six years! Now, I know some of you may be thinking “why is he talking about professional sports, I thought this article was supposed to be about SEO?” What better way to explain Search Engine Optimization (SEO) than… Read More