mRELEVANCE

  1. Marketing Relevance Wins Big at OBIEs

    Yesterday, Marketing Relevance was honored with a Gold OBIE at the Greater Atlanta Home Builders Association’s 37th annual OBIE Awards. The OBIEs are awards presented to outstanding participants in the greater Atlanta new home construction industry. This award for Best Website; Corporate-Builder/Developer represents a website project designed and built by Marketing Relevance for KM Homes, a builder of luxury new homes in the Atlanta metro area. KM Homes had a number of goals in mind for the new site, including… Read More

  2. mRELEVANCE Creates Tax Campaign for Clients

    Gerstad Builders partnered with mRELEVANCE to create a promotional campaign to attract attention during the spring selling season.  The clever campaign targeted new home buyers with a tax return promotion. Through April 30, Gerstad Builders will double the tax refund up to $5,000 with the purchase of a new Gerstad home. Buyers can use this money to make a bigger down payment, pay closing costs, pay down the loan or even decorate their new home. But before Gerstad could announce… Read More

  3. mRELEVANCE Creates Unique Assets for Fairy Tale-Themed Charity Auction

    Since 1988, ForKids Virginia has been fighting family homelessness in the Hampton Roads area of Virginia. The Dragas Companies has partnered with this program for years, and was honored to once again be the title sponsor of the ForKids 2017 Children’s Art Auction. The team at Marketing RELEVANCE enjoyed working with Dragas to create unique assets for the fundraiser. This year, in addition to developing the Dragas ad for the official event program, we designed an ice sculpture that matched… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. A Day In the Life of a Managing Partner

    Mitch Levinson is the Managing Partner for the Marketing Relevance Chicago office. He runs our technical team which consists of web developers, Search Engine Optimization specialists and graphic designers who work with our clients to deliver high quality product in a timely manner. From sun up to sun down, Mitch trades one hat for another to keep the technical team and our clients’ marketing programs running smoothly. Follow along for a day in the life of a managing partner. Q:… Read More

  6. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  7. mRELEVANCE New Year’s Resolutions

    It has been a good year for the mRELEVANCE team. We are thankful for our strategic partnerships with our clients and industry partners. As we look to 2017, we’ve made predictions for marketing tools, set personal goals and made resolutions.  We hope to inspire you with some of our resolutions in this post. Please comment and let us know what yours are. Carol Morgan – My first resolution is to get out of the office and meet with more clients… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Top 2017 Marketing Trends

    The mRELEVANCE team likes to keep a pulse on the marketing industry and it seems that change happens at light speed.  What will be hot in 2017 and what will not? The basics will remain an important focus of marketing, so don’t be too distracted by all the bling (shiny new sites and advertising opportunities) and maintain a focus on your core assets – your website, blog, content, branding and keywords/SEO. Pour a hot coffee, tea or cocoa and enjoy… Read More

  10. 2017 is the Year of Video Marketing

    Is video marketing really worth the time and effort for promoting your business? Will customers or clients even take the time to watch it? The answer is yes! From YouTube to virtual reality, video marketing is a trend that is progressing rapidly. At IBS 2017, mRELEVANCE partners Mitch Levinson and Carol Morgan are joined by Laura Alston from Rausch Coleman Homes, Kelly Fink with The Providence Group, Janette Hawkins with Traditions of America and Irene Hall of FrontDoor Communities to… Read More

  11. mRELEVANCE Honored at 44th Annual SAMMY and Key Awards

    mRELEVANCE, LLC was honored by the Home Builders Association of Greater Chicago with two SAMMY awards and there honorable mentions for marketing at the recent SAMMY and Key Awards banquet in Chicago. (Pictured is account coordinator Mandy Holm (left) receiving one of the awards.) Mitch Levinson, managing partner of mRELEVANCE, LLC commented, “It’s exciting to be recognized among our peers for both marketing and web efforts. We are especially proud that all of these awards recognize our team’s creative graphics… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Podcasts: Making a Comeback in 2017

    Social media in all of its forms served a prominent role at PubCon 2016, the world’s leading digital marketing conference. With the rise of social and visual digital media, podcasts were headed toward a similar fate as printed newspapers, but millennials (sorry, Gen X), seem to be prompting their comeback. Surprise – we actually like talk radio! Millennials are known for their fast-paced, on-the-go attitudes, so it should come as no surprise that podcasts are something we would enjoy. They… Read More