Client Coverage

  1. Greater Atlanta HBA Membership Appreciation Event

    The Greater Atlanta Home Builders Association (GAHBA) is the largest local home builders association in Georgia; including 10 geographic chapters and 8 specialty councils. The association is comprised of companies within all facets of the trade; home builders, re-modelers, developers, general and trade contractors, manufacturers, suppliers and distributors, lending institutions, real estate companies, utilities, surveyors, title companies, attorneys, accountants, engineers, architects, designers, and more.  And with approximately 1000 members is the nation’s 10th largest HBA (Home Builders Association). Each fall… Read More

  2. Quick To Act: Rebranding a Website

    It’s important to be agile; to be able to adjust mid-course and come out successful in the end.  That’s exactly how Marketing RELEVANCE responded when we were asked to refresh The Providence Group’s (TPG) existing website. It’s not that the site was now unacceptable in terms of functionality; quite the opposite, in fact.  The site was completely redesigned by Marketing RELEVANCE in 2012 and still provided a responsive, enjoyable user experience, but TPG was exploring a brand refresh and they… Read More

  3. FrontDoor Communities Updates their Digital Image

    As the old adage goes…the only thing that’s constant, is change. This couldn’t be more true than when it comes to websites.  Updates are periodically needed to stay fresh, which is why more and more clients are turning to Marketing RELEVANCE for website redesigns. FrontDoor Communities (FDC) came to us in 2015 to completely rebuild their then current website.  Goals for this new site included an enhanced user experience, improved traffic, easy admin, and mobile-friendly.  The new site was designed,… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Marketing RELEVANCE wins HBA Excellence Award

    Recently the National Association of Home Builders (NAHB) announced the winners for this year’s Association Excellence Awards which honor superior local Home Builders Association’s programming and outreach.  The Greater Birmingham Association of Home Builders (GBAHB) was recognized with the award for Best Web 2.0 Program which Marketing RELEVANCE developed for their Parade of Homes website. Earlier this year, Marketing RELEVANCE partnered with GBAHB to revamp their Parade of Homes program making the entire process much simpler and more effective. Parade of Homes… Read More

  6. mRELEVANCE Creates Unique Assets for Fairy Tale-Themed Charity Auction

    Since 1988, ForKids Virginia has been fighting family homelessness in the Hampton Roads area of Virginia. The Dragas Companies has partnered with this program for years, and was honored to once again be the title sponsor of the ForKids 2017 Children’s Art Auction. The team at Marketing RELEVANCE enjoyed working with Dragas to create unique assets for the fundraiser. This year, in addition to developing the Dragas ad for the official event program, we designed an ice sculpture that matched… Read More

  7. Event Promotion Expands Reach of Unique Holiday Market

    mRELEVANCE  was brought on board in September to promote Shoppe Artisan through social media and public relations efforts. A unique holiday gift buying experience, Shoppe Artisan Holiday Market showcases a curated collection of distinctive, handmade products chosen from independent makers, many of whom are featured on Etsy, Pinterest and Grommet. With over 120 booths, products will include handmade jewelry, soap, furniture, mugs, office items, kids’ toys, apparel and more. Although we have only been working to promote the market a short… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Dragas Rebrands to Appeal to Millennials

    mRELEVANCE recently partnered with The Dragas Companies, a nationally recognized new home builder in Virginia Beach, Va. to refresh and consolidate its brand. As a 48-year-old company, the brand lacked consistency in all formats. However, the brand was very sound in prospective buyers’ minds due to the company’s long history of building a quality product and treating buyers with respect. The company’s tagline does a great job of summarizing the Dragas brand – “The lifestyle you want, the location you… Read More

  10. FrontDoor Communities Scores with Amenities

    As marketers for home builder clients all over the country, we know that amenities are often what make communities unique. Because homeowners like to use amenities such as parks, playgrounds, walking trails, pools and tennis courts when the kids are out of school and when they are vacationing, summer is the perfect time to pitch these amenity stories to reporters. In August, client FrontDoor Communities was featured in three articles about amenities. One, published in this Atlanta Journal-Constitution article, was… Read More

  11. New Gallagher and Henry Website Provides Users with Simplistic Flow

    mRELEVANCE is thrilled to announce the launch of the new Gallagher and Henry website – GallagherAndHenry.com. This site is all about user-friendly flow and high quality imagery.  It is mobile-friendly and provides users with a clear and consistent theme across the website. The first step in creating a better site for Gallagher and Henry was to put the website on the mRELEVANCE content management system rADMIN that was specifically built to manage large sets of data and inventory. This allowed… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. New Harris Doyle Website Provides A Fresh User Experience

    The new  Harris Doyle website — www.HarrisDoyle.com — provides a fresh user experience to new home buyers –from Millennials to Gen X and Boomers.  The site features a mobile friendly, responsive design, as well as a modern design and intuitive navigation for a  seamless user experience. Mitch Levinson, managing partner with mRELEVANCE states, “First impressions really are everything, and your website must give the first impression every time a visitor comes to the site. The new Harris Doyle website gives… Read More