Client Coverage

  1. Congratulations to Marketing Relevance Client OBIE Winners

    We want to congratulate and acknowledge our talented clients on their big wins at the Greater Atlanta Home Builder Association OBIE Awards this past weekend.  We’re honored to be in such great company! FrontDoor Communities Gold – Detached Community of the Year Gold – Best Logo-Corporate Builder/Developer Gold – Best Marketing Campaign/Promotion Builder Budget under $10,000 Gold – Best Building Design-Attached $400,000 to $499,999 Gold – Single Family Detached $1.21M to $1.49M Silver – Best Social Media Application-Builder/Developer Silver –… Read More

  2. Marketing Relevance Wins Big at OBIEs

    Yesterday, Marketing Relevance was honored with a Gold OBIE at the Greater Atlanta Home Builders Association’s 37th annual OBIE Awards. The OBIEs are awards presented to outstanding participants in the greater Atlanta new home construction industry. This award for Best Website; Corporate-Builder/Developer represents a website project designed and built by Marketing Relevance for KM Homes, a builder of luxury new homes in the Atlanta metro area. KM Homes had a number of goals in mind for the new site, including… Read More

  3. GAHBA Membership Appreciation Event

    A great time was had by all at last Wednesday’s Greater Atlanta Home Builders Association’s (GAHBA) Membership Appreciation Event.  Approximately 220 members attended from the builder, supplier and manufacturing trades, along with realtors, architects, and government agencies.  Mitch Levinson, Marketing Relevance founder, attended on behalf of the company. The event was graciously hosted by Carolina Lumber at their Midtown Atlanta warehouse and was a fitting and fun location.  Their friendly staff even valeted the guests’ cars.  Guests were treated to a… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Greater Atlanta HBA Membership Appreciation Event

    The Greater Atlanta Home Builders Association (GAHBA) is the largest local home builders association in Georgia; including 10 geographic chapters and 8 specialty councils. The association is comprised of companies within all facets of the trade; home builders, re-modelers, developers, general and trade contractors, manufacturers, suppliers and distributors, lending institutions, real estate companies, utilities, surveyors, title companies, attorneys, accountants, engineers, architects, designers, and more.  And with approximately 1000 members is the nation’s 10th largest HBA (Home Builders Association). Each fall… Read More

  6. Quick To Act: Rebranding a Website

    It’s important to be agile; to be able to adjust mid-course and come out successful in the end.  That’s exactly how Marketing RELEVANCE responded when we were asked to refresh The Providence Group’s (TPG) existing website. It’s not that the site was now unacceptable in terms of functionality; quite the opposite, in fact.  The site was completely redesigned by Marketing RELEVANCE in 2012 and still provided a responsive, enjoyable user experience, but TPG was exploring a brand refresh and they… Read More

  7. FrontDoor Communities Updates their Digital Image

    As the old adage goes…the only thing that’s constant, is change. This couldn’t be more true than when it comes to websites.  Updates are periodically needed to stay fresh, which is why more and more clients are turning to Marketing RELEVANCE for website redesigns. FrontDoor Communities (FDC) came to us in 2015 to completely rebuild their then current website.  Goals for this new site included an enhanced user experience, improved traffic, easy admin, and mobile-friendly.  The new site was designed,… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Marketing RELEVANCE wins HBA Excellence Award

    Recently the National Association of Home Builders (NAHB) announced the winners for this year’s Association Excellence Awards which honor superior local Home Builders Association’s programming and outreach.  The Greater Birmingham Association of Home Builders (GBAHB) was recognized with the award for Best Web 2.0 Program which Marketing RELEVANCE developed for their Parade of Homes website. Earlier this year, Marketing RELEVANCE partnered with GBAHB to revamp their Parade of Homes program making the entire process much simpler and more effective. Parade of Homes… Read More

  10. mRELEVANCE Creates Unique Assets for Fairy Tale-Themed Charity Auction

    Since 1988, ForKids Virginia has been fighting family homelessness in the Hampton Roads area of Virginia. The Dragas Companies has partnered with this program for years, and was honored to once again be the title sponsor of the ForKids 2017 Children’s Art Auction. The team at Marketing RELEVANCE enjoyed working with Dragas to create unique assets for the fundraiser. This year, in addition to developing the Dragas ad for the official event program, we designed an ice sculpture that matched… Read More

  11. Dragas Rebrands to Appeal to Millennials

    mRELEVANCE recently partnered with The Dragas Companies, a nationally recognized new home builder in Virginia Beach, Va. to refresh and consolidate its brand. As a 48-year-old company, the brand lacked consistency in all formats. However, the brand was very sound in prospective buyers’ minds due to the company’s long history of building a quality product and treating buyers with respect. The company’s tagline does a great job of summarizing the Dragas brand – “The lifestyle you want, the location you… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. FrontDoor Communities Scores with Amenities

    As marketers for home builder clients all over the country, we know that amenities are often what make communities unique. Because homeowners like to use amenities such as parks, playgrounds, walking trails, pools and tennis courts when the kids are out of school and when they are vacationing, summer is the perfect time to pitch these amenity stories to reporters. In August, client FrontDoor Communities was featured in three articles about amenities. One, published in this Atlanta Journal-Constitution article, was… Read More