Marketing tips

  1. Paid Advertising – AdWords 101

    Let’s face it; Google AdWords is probably the best online advertising tool there is. Google is THE name in search engine technology and no other advertising network can give you faster sales results than AdWords if executed correctly. This platform can instantly get your message right in front of the people who are most likely to buy your product or service at the exact time they are looking for what you have to offer. AdWords can offer immediate measurable results… Read More

  2. 25 Killer Ideas for Social Media Content

    Writers block? Don’t worry, it affects every content manager. But you don’t need to stress. We’ve compiled 25 awesome ideas to get your creative juices flowing. 1. QUOTES: Humorous, inspiring or motivational quotes always perform well. 2. BEHIND THE SCENES PHOTOS: Take candid shots of yourself, your employees, or snap a shot of your office or workspace. 3. STATISTICS OR DATA: Share new, relevant industry statistics (these perform great in terms of retweets and shares). 4. LINK TO AN OLD… Read More

  3. Why Graphics are Important to your Brand

    Graphic design is an important tool that enhances how you communicate with your customers. It drives advertising and attracts us to brands in a way that is not only effective but alluring. Graphic designs give your company a face and visual presentation that literally goes hand-in-hand with your written words and it plays a significant role in the decision-making process. Below are just a few reasons why we feel graphic design is so influential. Graphic Design is Your First Impression… Read More

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  5. Best Email Headlines to Get Attention

    As we’re diving head first into the holiday shopping season, everyone wants to be front of mind for the deal-conscious customer.  We all know that email is the most direct way to get in front of your ideal target, however, what makes them tick?  How do you get them to click on and open your email? First, stick to the core promise of email: Be relevant. Ask for the sale. Make interaction as easy and convenient as possible. Keep people… Read More

  6. IBS Educational Seminars with Mitch Levinson

    The 2018 International Builders’ Show offers not only offers thousands of exhibit square footage, but also a tremendous opportunity to learn and even earn continuing education credits. Two of the impressive selections of educational sessions are presented by Mitch Levinson; an abbreviated Tech Bytes session and an in-depth Master session, co-presenting with Kelly Fink of The Providence Group and Dawn Sadler of Builder Target. Wednesday, January 10   2:50pm – 3:20pm   Room #230 Tech Bytes Session:  Has Your SEO Jumped the… Read More

  7. Simple Steps to Creating an Effective Content Calendar

    In a past Marketing RELEVANCE blog post, “Social Media 101-Blogging for Business” we talked about the important role blogs play in your social media plan.  However, blogging is only a part of the social media puzzle and needs to be a companion to your posts and tweets.  So how do you make all the various planforms look unified and present your brand cohesively?  Enter the Content Calendar. In order to use social media effectively and drive traffic to your website,… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. 2018 Search Trends – What to Look For (pun intended)

    Last week we took a look at some of the fun graphic design trends to look forward to in 2018.  Now we’re going to examine some of the emerging and surging search trends. The SEO landscape has seen a lot of development in the past few years.  Your company needs to keep up with developing search technologies in order to stay in front of competitors and first in your customer’s view. Voice Search -Yes, using one’s voice as a tool to… Read More

  10. Graphic Design Trends for 2018-Are You Keeping Up?

    Let’s take a look at the up and coming design trends for 2018.  Some of these concepts or elements may be integrated into a complete marketing plan, while others could be highlighted into individual elements of your campaign. Here are the design trends that will be pushing brands to new heights in 2018!  Video Delivers the Message As video becomes even more ever-present, we are seeing it continue to climb the hierarchy ladder; taking over landing pages, app home screens,… Read More

  11. Planning for 2018

    As we enter the fourth quarter of 2017, its time to start thinking about your strategy for the coming year; if you haven’t already.  Perhaps you had a structured marketing budget for 2017 or maybe you simply conducted various marketing initiatives and approved certain tactics along the way because they seemed to make sense. Either way now is the time to review the results from 2017 and think about new or adjusted goals and/or any changes you need to make… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Creative Content: Blog Post Ideas for New Home Builders

    Building your blog presence is much like building your homes and neighborhoods. Your content and message will become the foundation of your marketing program. With careful strategy and tactics, you can become a leader in the community. You can use this same methodology to build your blog and be the builder everyone is talking about, but more importantly, everyone is listening to. Buyers are searching for information to help them make a decision…why not let them hear from you? Here… Read More