Newsletter

  1. mRELEVANCE Creates Unique Assets for Fairy Tale-Themed Charity Auction

    Since 1988, ForKids Virginia has been fighting family homelessness in the Hampton Roads area of Virginia. The Dragas Companies has partnered with this program for years, and was honored to once again be the title sponsor of the ForKids 2017 Children’s Art Auction. The team at Marketing RELEVANCE enjoyed working with Dragas to create unique assets for the fundraiser. This year, in addition to developing the Dragas ad for the official event program, we designed an ice sculpture that matched… Read More

  2. SEO Primer for Executives

    Executives overseeing large projects with multiple moving parts have to plenty to juggle without having to parse every single suggestion that comes from the Marketing department. Many managers roll their eyes when the tech people start talking about “SEO,” and “back end dev.” But managing all those parts means knowing every part of the team is doing what they are supposed to be doing. Understanding Search Engine Optimization (SEO) can help executives make better decisions about the team, their roles… Read More

  3. Build it Better: How to Build a Marketing Campaign

    Most businesses understand they need some kind of online presence and  concerted marketing strategy if they truly want to be successful. Anyone can put together a flyer and post some images to social media, but effective marketing plans take time to craft and they don’t build themselves. Rest assured that dedicating the time and effort to creating a solid marketing campaign will help increases your business’ profile and pay off in other measurable ways. In this seminar, we’ll look at what other companies are… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. My Brother Built It: Why Doesn’t it Work?

    One of the most frequently asked questions we get about websites and marketing strategy is, “How effective is my company’s website?” Every day we hear from frustrated companies whose websites were built by  relatives, typically a brother or brother-in-law. This is great if your relative works for an internet marketing company in the industry. Chances are he doesn’t. “My Brother Built It, Why Doesn’t It WORK?” is a special course from  mRELEVANCE that will teach you how to evaluate the effectiveness of your most important… Read More

  6. How To Market to Different Demographics: From Boomers to Millennials

    With the housing market on the rise again and the value of social media in the business world growing more evident, it is becoming increasingly vital to know who you’re targeting and how to reach them. Currently, two of the largest generations in history – Baby Boomers and Millennials – are in the housing market at the same time, creating a challenge for builders due to their conflicting housing needs. Mix in Generation X buyers, and now things get even… Read More

  7. Top 2017 Marketing Trends

    The mRELEVANCE team likes to keep a pulse on the marketing industry and it seems that change happens at light speed.  What will be hot in 2017 and what will not? The basics will remain an important focus of marketing, so don’t be too distracted by all the bling (shiny new sites and advertising opportunities) and maintain a focus on your core assets – your website, blog, content, branding and keywords/SEO. Pour a hot coffee, tea or cocoa and enjoy… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. 2017 is the Year of Video Marketing

    Is video marketing really worth the time and effort for promoting your business? Will customers or clients even take the time to watch it? The answer is yes! From YouTube to virtual reality, video marketing is a trend that is progressing rapidly. At IBS 2017, mRELEVANCE partners Mitch Levinson and Carol Morgan are joined by Laura Alston from Rausch Coleman Homes, Kelly Fink with The Providence Group, Janette Hawkins with Traditions of America and Irene Hall of FrontDoor Communities to… Read More

  10. mRELEVANCE Honored at 44th Annual SAMMY and Key Awards

    mRELEVANCE, LLC was honored by the Home Builders Association of Greater Chicago with two SAMMY awards and there honorable mentions for marketing at the recent SAMMY and Key Awards banquet in Chicago. (Pictured is account coordinator Mandy Holm (left) receiving one of the awards.) Mitch Levinson, managing partner of mRELEVANCE, LLC commented, “It’s exciting to be recognized among our peers for both marketing and web efforts. We are especially proud that all of these awards recognize our team’s creative graphics… Read More

  11. Podcasts: Making a Comeback in 2017

    Social media in all of its forms served a prominent role at PubCon 2016, the world’s leading digital marketing conference. With the rise of social and visual digital media, podcasts were headed toward a similar fate as printed newspapers, but millennials (sorry, Gen X), seem to be prompting their comeback. Surprise – we actually like talk radio! Millennials are known for their fast-paced, on-the-go attitudes, so it should come as no surprise that podcasts are something we would enjoy. They… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Mobile First Gives Users More Advantage

    Most people searching online are searching from a mobile device. Recognizing this, Google is working to provide search results that are valid on mobile devices, not just desktops.  On November 4, 2016,   Google mobile first indexing  became official.  The first time this update was mentioned by  Gary Illyes, Webmaster Trends Analyst at Google  was in his keynote speech during PubCon in Las Vegas (October 13, 2016).  The main reason for this update is to provide a better user experience for… Read More