Tag: AdWords

  1. Google AdWords Updates-How Does it Affect Me?

    Without a doubt, Google AdWords is one of the most flexible marketing programs out there. With the ability to target specific online users based on geography and the device they use to search for products and services, plus dictate exactly what you would like to spend on a daily or monthly basis, Google AdWords sets the standards for paid search ad platforms. Since AdWords is the main revenue generator for Google (over 77% of Google’s $75 billion dollar revenue in… Read More

  2. Show Me the Money: Paid Digital Advertising

    Paid Digital Advertising seminar is about how to set goals and spend marketing dollars wisely for advertising success. The mRELEVANCE team will discuss benefits of AdWords or pay-per-click (PPC) advertising, Facebook Ads and other types of paid digital advertising. There are many factors to consider while creating an effective PPC campaign including budget, reach, competition, and keywords. Participants will learn best practices for managing and optimizing paid campaigns and will be able to evaluate: the effectiveness of keywords for advertising campaigns… Read More