Tag: baby boomers

  1. Using Facebook, Blogs and New Media to Market 50+ Communities

    One-third of adult Internet users have a profile on a social networking site, and baby boomers are one of the the fastest growing demographics embracing social media. Find out how an effective social media marketing program can help increase your leads, build advocates and increase brand awareness. Fun facts: At present there are approximately 78.2 million baby boomers (born between 1946 and 1964) – www.census.gov Boomers comprise almost 28 percent of the US adult population – www.census.gov More than 60%… Read More

  2. Social Networking Increases for Boomers, Plateaus for Gen Yers

    Gone are the days of grandma knitting and grandpa reading and both of them wanting to have nothing to do with those newfangled computers. Instead, baby boomers, those born between 1946 and 1964, are the fastest growing users of social networking sites, like Twitter, Facebook and blogs. Meanwhile, use of these sites and services among younger users, Generation Y users (those born between the late 1970s and the early 1990s), has plateaued. This is all according to Accenture’s recently released… Read More