Tag: Builder magazine

  1. How Do I Get a Reporter to Know I Even Exist?

    We recently wrote about the importance of having strong relationships with reporters to get our clients “ink.” But obviously, we don’t have one-on-one relationships with every reporter out there. Sometimes you see an article that’s about a national trend or offers helpful tips, and it includes quotes from someone in the same line of business as you. A quote that you could’ve given if the reporter had just asked you instead. And you really wonder how did they get in… Read More

  2. Will Micro-Blogging Attract More Clients?

    Twitter is a social networking and micro-blogging service that allows users to post an ongoing stream of activities in 140 character bursts (know as tweets) for fans and followers to keep up with you.  We call Twitter the “what I’m doing” syndication tool. It allows you to easily populate the “Today, I am field” of FaceBook and other sites by tweeting text messages from your cell phone.  It is easy to find people to follow and followers on Twitter with… Read More