Tag: Business Week

  1. Social Media not all Snake Oil

    Finally, a large and trusted media publication (Business Week) agrees with mRELEVANCE on what we have been talking about for more than the past year! In the article titled “Beware Social Media Snake Oil,”  Stephen Baker talks about ‘so-called social media experts’ and how they sell social media based on friends, fans and followers.  Of course, proving Return on Investment (ROI) is a whole different story. We call the ‘lure’ of Social Media (the buzz words, the industry trends, the… Read More