Tag: customer reviews

  1. Social Media 101: Online Reviews

    For the last topic in our Back to the Basics: Social Media 101 series, we focus on the importance of online reviews and testimonials and how your business can use them to its advantage. Keeping up with online reviews and testimonials is a way to stay proactive with your online reputation and is crucial to your business’ success. Just the Stats According to an article posted by Invesp: 90 percent of consumers read online reviews before visiting a business 88… Read More

  2. Dealing with a Negative Online Customer Review

    Let’s face it, we live in an age where we turn to the Internet for almost everything and anything. This summer, it’s probably safe to say that most of us will spend some time online researching vacations and purchasing new products for those vacations. So how will you decide where to go and which brands and products to buy? You’ll probably look at customer reviews. Customer reviews have become a huge resource for online research and advice on brands and… Read More

  3. Impact of Online Customer Service Reviews

    Polaris Consulting sums up the importance of online customer reviews with their one-liner, “Your first meeting with the client is not their first meeting with you.” Buyers are taking to online review sites and social media to research companies prior to making a purchase decision.  And, the type of reviews that resonate most with buyers? You guessed it, customer reviews specifically about customer service. A recent study conducted by Dimensional Research and ZenDesk states that 88 percent of buyers have… Read More