Tag: digital marketing

  1. Marketing To Different Generations; How Do You Reach Them?

    Not everyone is attracted to information in the same way.  That’s especially true when it comes to different generations and what motivates them to make purchasing decisions. Understanding broad generational characteristics allows you to customize your marketing initiatives and maximize your marketing dollars for the most effective reach. However, once you recognize what contact channels your targets use, what they value and how they spend their money, how do you craft the messaging to make sure you touch them?  What follows… Read More

  2. Google AdWords Updates-How Does it Affect Me?

    Without a doubt, Google AdWords is one of the most flexible marketing programs out there. With the ability to target specific online users based on geography and the device they use to search for products and services, plus dictate exactly what you would like to spend on a daily or monthly basis, Google AdWords sets the standards for paid search ad platforms. Since AdWords is the main revenue generator for Google (over 77% of Google’s $75 billion dollar revenue in… Read More

  3. Marketing RELEVANCE wins HBA Excellence Award

    Recently the National Association of Home Builders (NAHB) announced the winners for this year’s Association Excellence Awards which honor superior local Home Builders Association’s programming and outreach.  The Greater Birmingham Association of Home Builders (GBAHB) was recognized with the award for Best Web 2.0 Program which Marketing RELEVANCE developed for their Parade of Homes website. Earlier this year, Marketing RELEVANCE partnered with GBAHB to revamp their Parade of Homes program making the entire process much simpler and more effective. Parade of Homes… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Digital Marketing: Change is Constant

    The industry of digital marketing is always changing. It is always evolving and pushing forward on the edge of the marketing envelope. Most innovative companies try to keep ahead of the curve. Recently, marketing and advertising has shifted gears to be more visually driven rather than content driven. Content is still king, however the main focus is to draw in customers based on primarily what they see. An average internet user will scroll through Facebook, Twitter, or Instagram only skimming… Read More

  6. FREE Webinar The State of Digital Media: Getting the Picture

    Join mRELEVANCE managing partner Carol Morgan and SmartTouch Interactive on Tuesday, Feb. 24 at noon CST for a Free Webinar. Carol will present The State of Digital Media: Getting the Picture. If you missed this program at the International Builders Show, here’s your chance to catch it. Carol will guide you through the increasing importance of using mages in digital media, and discuss how you can position your company to take advantage of those trends through best practices. We’ll discuss… Read More

  7. Discover 2014’s Best Digital Marketing Tools at IBS

    mRELEVANCE Managing Partners and MIRMs Mitch Levinson and Carol Morgan will present “2014’s Best Digital Marketing Tools & Tactics” at the International Builders’ Show (IBS) in February.  Mark your show calendars to attend this fast-paced session. During the presentation, Mitch and Carol will be joined by Chad Davis of NAHB, Washington, DC; Mary DeWalt, MIRM of Mary DeWalt Design Group Inc., Austin, TX; Kelly Fink, MIRM of The Providence Group of Georgia LLC, Johns Creek, GA; Janette Hawkins of Keystone… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Five Digital Marketing Goals

    If you’re not already planning for 2014, chances are you soon will be. The push to meet, year-end deadlines combined with the upcoming holidays means that you should be setting your 2014 marketing goals now. Goal setting in itself can be a difficult process, so to help you get started, we’ve come up with five marketing goals. While every organization or company is going to have different priorities, objectives and strategies for reaching their goals, the big picture is basically… Read More

  10. A Digital Revolution – Marketing in the 21st Century

    We’re always talking about why your company should have a great website, social media and mobile presence, and HubSpot’s newest edition of 120 Awesome Marketing, Stats, Charts & Graphs provides interesting statistics to back us up. Here’s a rundown of a few of our favorite stats: Almost eight new people come onto the Internet every second 79 percent of online shoppers spend at least 50 percent of their time researching products 57 percent of marketers acquired customers from blogging, while… Read More

  11. Traditional News Seeks Simplistic Future Thanks to Mobile Technology

    Mobile technology has not only shifted the way consumers receive their news, but it has also reformatted the standards of how and when consumers ingest digital marketing. The traditional paper, while still in existence, is a mere splinter of its former identity. Both tablets and smartphones have increased the demand for timeliness of news delivery on a mobile web design platform. While mobile web design may not have the same multi-functional ability to cover a mad-dash through the rain, the… Read More