Tag: email and social media

  1. Best Email Headlines to Get Attention

    As we’re diving head first into the holiday shopping season, everyone wants to be front of mind for the deal-conscious customer.  We all know that email is the most direct way to get in front of your ideal target, however, what makes them tick?  How do you get them to click on and open your email? First, stick to the core promise of email: Be relevant. Ask for the sale. Make interaction as easy and convenient as possible. Keep people… Read More

  2. Integrate Email into Your Social Media Program

    You’ve decided to jump on the bandwagon and start using social media to market you company. You have a Facebook page; fill your Twitter feed with witty, yet relevant, Tweets; blog about the latest trends in your industry; and set up your LinkedIn profile. You even have all the social media icons at the bottom of all of your emails, so everyone knows that you have social media sites, right? But are those icons really driving traffic to your sites?… Read More

  3. Email in the age of Social Media

    Twitter and Facebook have dominated the social media scene recently. With their ability to have a more ‘real’ conversation then can be had via email, many people are starting to wonder where does email fall into the scheme of social media? Is there a place for email amongst all the newest social media platforms? The answer? Yes. While we may find in the future that Twitter and Facebook reduce our need to rely on email for quick messaging and replies…. Read More