Tag: facebook changes

  1. Facebook Advertising Redefines Cost-Per-Click for the Better

    Facebook advertising has made a lot of changes over the past few months. If you have not tried it before, now may be a good time. Advertising on Facebook is designed with specific goals in mind such as tracking conversions on a website, creating in-store traffic, capturing phone call leads or securing website traffic with click-throughs. One specific advertising goal is clicks to a website, and when a business runs this type of campaign, it pays per click to the… Read More

  2. FTC Makes Changes in Social Media Guidelines

    The Federal Trade Commission (FTC) recently updated the social media guidelines for brands. The recent changes in guidelines include more specific advice on social media marketing compliance, endorsements, testimonials and more. This is the first update to the FTC guidelines since 2010.  Brands can expect the FTC to pay more attention to social media marketing activity in the upcoming months. A message from the FTC was given stating, “We have given guidance. You are all on notice.” Make sure to… Read More

  3. New Business-Friendly Promotions Policy Comes to Facebook

    Have a promotion? Shout it from the rooftops! Or, at least, share it on  the Facebook page for your business. Updates to Facebook’s policies have made it easier than ever for businesses to benefit from social media contests and promotions. The new policy reads: “Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional… Read More

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  5. Facebook Revamps Its Dashboard

    Working at an internet marketing agency, I’ve come to expect and adapt to Facebook’s changes. If you’ve logged into Facebook today, you’ll notice it looks a little different. Here’s a brief run-down of some of the changes: Lists While lists have been available for awhile, they’ve been a semi-hidden feature. Now they’re prominently displayed on the left side of your screen. Smart Lists are sorted based on where you live, went to school, work and who’s listed as your family…. Read More

  6. Live Feed vs. News Feed and what do they mean for me?

    There are all sorts of changes going on at Facebook. There’s a Live Feed, there’s a News Feed. We’ve all had time to experiment with these new developments since their launch in late October, but the question remains: what do they mean to you? How do they affect your personal page? Your company’s page? mRELEVANCE did the research and can now tell you how the dueling feeds will effect you and your Facebook Pages. Your live feed will continue to… Read More

  7. Facebook is changing its Face

    Change is in the air and it’s coming quickly for the Facebook community. With the introduction of the live news feed, Facebook has begun their tiered launch of a newly designed platform. All of these changes make it more important then ever to keep up to date, which is why Facebook recently launched its roadmap. This map, designed mainly for developers, provides a detailed outline for the future of Facebook. While everything may not make sense to the average Facebook… Read More