Tag: home builder marketing

  1. New Chicagoland Sales and Marketing Council Forming

    The Home Builders Association of Greater Chicago, the Southwest Suburban Home Builders Association and the Northern Illinois Home Builders Association are in the process of assembling a Sales and Marketing Council that will support members of all three local HBA’s.  The Sales and Marketing Council of the Chicagoland Area is dedicated to serving the sales and marketing needs of those businesses and individuals involved in the home building industry. This new organization will build on the roots of past Sales and Marketing Councils from around… Read More

  2. Creative Content: Blog Post Ideas for New Home Builders

    Building your blog presence is much like building your homes and neighborhoods. Your content and message will become the foundation of your marketing program. With careful strategy and tactics, you can become a leader in the community. You can use this same methodology to build your blog and be the builder everyone is talking about, but more importantly, everyone is listening to. Buyers are searching for information to help them make a decision…why not let them hear from you? Here… Read More

  3. Marketing RELEVANCE wins HBA Excellence Award

    Recently the National Association of Home Builders (NAHB) announced the winners for this year’s Association Excellence Awards which honor superior local Home Builders Association’s programming and outreach.  The Greater Birmingham Association of Home Builders (GBAHB) was recognized with the award for Best Web 2.0 Program which Marketing RELEVANCE developed for their Parade of Homes website. Earlier this year, Marketing RELEVANCE partnered with GBAHB to revamp their Parade of Homes program making the entire process much simpler and more effective. Parade of Homes… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  6. Combating the Labor Shortage

    Carol Morgan, Managing Partner at Marketing RELEVANCE, will be on a panel of speakers discussing the effects of the labor shortage on the construction industry. During Frame Atlanta, a breakfast hosted by Meyers Research on March 21, 2017, the panel will address the national, state and local economy and how the building industry can meet the challenges of an insufficient work force. Come prepared to hear an expert panel discuss thee lack of skilled labor in Home Building.The panel will… Read More

  7. mRELEVANCE Wins Two Gold Hermes Creative Awards

    mRELEVANCE, LLC is the recent recipient of two gold 2014 Hermes Creative Awards in the landing page and newspaper placement categories for work performed for clients Keystone Custom Homes and Ashton Woods (Atlanta Division). The Hermes Creative Awards is considered one of the most prestigious awards programs in the marketing, public relations and communications industries. “We are delighted by these wins,” says Carol Morgan, managing partner of mRELEVANCE. “Social media and public relations are absolutely essential to the success of… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Social Media Campaign Helps Nonprofit to End Poverty

    Over the years, mRELEVANCE has created several social media campaigns for Keystone Custom Homes. Our favorites are the ones that promote the nonprofit organizations that our near and dear to the builder. Both Homes for Hope and HOPE International were founded by Jeff Rutt, CEO of Keystone Custom Homes, and work to help end poverty across the world. Recently, we launched the People of Hope campaign for the builder. The goal of the campaign is to spread awareness for Homes… Read More

  10. Mitch Levinson Named Associate of the Year

    The mRELEVANCE team congratulates Mitch Levinson, one of our managing partners, on receiving the Associate of the Year award from the Home Builders Association of Greater Chicago! We love Mitch, and his work with the HBAGC is definitely deserving of this award. He has a long history with the association, joining in 2006 and then serving on the executive board for four years. Additionally, Mitch is always attending meetings, helping coordinate events and sponsoring activities.

  11. New Website Offers Free Marketing Help for Builders

    With the slowdown in the housing industry, some builders are finding that it is difficult to adjust to the new market realities. However, all hope is not lost. A new website is here to help you navigate the home building market. Providing free marketing assistance for NAHB builder members nationwide, the site acts as an outreach and industry benefit, providing help in areas including research, site selection, product strategy, pricing strategy, model homes, branding, advertising, internet, sales team and customer service…. Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Boone Homes Website Launched by mRELEVANCE

    Homebuyers in Richmond and Roanoke, Va., now have a new resource to use when considering a Boone Homes community with the launch of the builder’s new website: www.boonehomes.net. Built by mRELEVANCE, a leader in home builder marketing, the website allows buyers to get an in-depth look at communities and home plans that interest them. The site was designed to closely mimic the builders blog with a simplistic theme and intuitive navigation. From the site’s home page, home buyers can select… Read More