Tag: home builders

  1. Greater Atlanta HBA Membership Appreciation Event

    The Greater Atlanta Home Builders Association (GAHBA) is the largest local home builders association in Georgia; including 10 geographic chapters and 8 specialty councils. The association is comprised of companies within all facets of the trade; home builders, re-modelers, developers, general and trade contractors, manufacturers, suppliers and distributors, lending institutions, real estate companies, utilities, surveyors, title companies, attorneys, accountants, engineers, architects, designers, and more.  And with approximately 1000 members is the nation’s 10th largest HBA (Home Builders Association). Each fall… Read More

  2. New Chicagoland Sales and Marketing Council Forming

    The Home Builders Association of Greater Chicago, the Southwest Suburban Home Builders Association and the Northern Illinois Home Builders Association are in the process of assembling a Sales and Marketing Council that will support members of all three local HBA’s.  The Sales and Marketing Council of the Chicagoland Area is dedicated to serving the sales and marketing needs of those businesses and individuals involved in the home building industry. This new organization will build on the roots of past Sales and Marketing Councils from around… Read More

  3. Marketing RELEVANCE wins HBA Excellence Award

    Recently the National Association of Home Builders (NAHB) announced the winners for this year’s Association Excellence Awards which honor superior local Home Builders Association’s programming and outreach.  The Greater Birmingham Association of Home Builders (GBAHB) was recognized with the award for Best Web 2.0 Program which Marketing RELEVANCE developed for their Parade of Homes website. Earlier this year, Marketing RELEVANCE partnered with GBAHB to revamp their Parade of Homes program making the entire process much simpler and more effective. Parade of Homes… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. New Interactive Website Offers Engaging Home Buying Experience

    mRELEVANCE announces the launch of www.GerstadBuilders.com a fresh, new, interactive website for Gerstad Builders, based in McHenry, Illinois. With a modern interface, enhanced search capabilities and interactive maps, this website provides an engaging way for buyers to search for their perfect new homes. “With so many home buyers using the internet for research, it’s important for builders to provide as much information as possible on their website,” said mRELEVANCE Managing Partner Mitch Levinson. “Gerstad Builders’ new website not only provides… Read More

  6. Top Five Reasons to Own Your Own Mobile Site

    Recently, we discussed why owning your own database has its advantages over paying for someone else to control your content or using a mobile site ‘included’ in another company’s offer. This post builds off the premise that by controlling your company’s content you control your own destiny. Don’t you want to be in the driver’s seat? Here are the top five reasons you need to own your mobile site. Control: By owning your own mobile site, you completely control the… Read More

  7. Economic and Housing Market Outlook

    This morning, Robert Denk, the Assistant Vice President for Forecasting and Analysis or NAHB addressed the NSMC and IRM Board of Trustees about the state of the National Housing market. This presentation, available here, details both national individual state economic factors. Some of the key findings from this report that are valuable both from a national perspective and in your individual market are: – housing recession is beginning to show signs of recovery and stabilizing – statistics related to growth… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Hold ‘Em, Fold ‘Em or Walk Away: Internet Marketing Strategies

    Meredith Oliver, MIRM, Kelly Kenton Fink, MIRM and Deborah Blake presented winning web marketing strategies for home builders this morning at International Builder Show in Vegas.  This well attended session was moderated by one of NAHB’s favorite speakers, Meredith Oliver, who (as always) made it fun with a Casino theme. The session covered five winning strategies. 1.    Up the “ante” with a strategic eMarketing plan. 2.    Go “all in” with a WOW Web site 3.    Hit the traffic “jackpot” with… Read More

  10. Relationship Marketing is the Key to Surviving a Downturn

    Feeling the economic pinch? Home builders are usually among the first hit during difficult times. With bankers and other industry sectors watching, they’re rethinking the way they do business. One major change: home builders are distributing relevant messages over the channels most used by their audiences, including the Internet and social media. “Relationship marketing through public relations, social media, Internet marketing and e-mail marketing is a proven way to build and sustain a customer base,” said Carol Flammer, managing partner… Read More

  11. Should You Engage in Social Media?

    How Social is Your Company? With all of the talk of social media and social media optimization, what is your company doing to get social? Recent research by Cone finds that 60-percent of Americans engage in social media. And of those, 93-percent believe that companies should be present in social media. Of huge importance, 85-percent think that the company should interact with their customers through social media. Think social media doesn’t work? A report by digital marketing agency Razorfish, shows… Read More