Tag: hummingbird

  1. Google’s New Algorithm Update: Hummingbird – A Game Changer?

    Google’s newest algorithm update, nicknamed “Hummingbird,” sent shockwaves through the SEO (search engine optimization) world after it was first announced on September 26, 2013. According to Amit Singhal, senior vice president of Google Search, the new Hummingbird update “affected about 90 percent of global searches.” Compare this to the earlier algorithm updates which only affected about 10 percent of searches. It is safe to say this update was huge. More likely than not, Hummingbird affected your website’s rankings or traffic.