Tag: iProspect

  1. Affluent Males Spending Time and Money Online

    Historically, research has identified women as the main online shopping gender, but a new survey from iProspect shows that brand marketers may need to up their game when it comes to targeting men online. According to the survey, there are more than 19 million affluent men on the Internet researching, shopping and spending at higher rates than ever before. iProspect defines the affluent male as a man at least 18 years of age with a household income of $100,000 of… Read More