Tag: Nielsen study

  1. Introducing Generation C

    C is for connected. Connected is exactly what people between the ages of 18-34 are. Members of this generation were formally dubbed the Millennial’s or Gen Y; however now they are being called Generation C, according to Nielsen because they are connected to technology 24/7.  Often referred to as digital natives, this generation is constantly connected to the outside world and uses smartphones and tablets to text, tweet and surf. I even used to call them Generation ‘T’ for Text…. Read More

  2. 17% of Time Online is Spent on Social Networking Sites and Blogs

    Here’s a not so surprising statistic to folks in our line of work: 17 percent of time spent on the Internet last month (August) was devoted to social networking and blog sites. Those that might be surprised by this are businesses looking for new customers with advertising.  The 17 percent statistic is up over the past year from 6 percent and year-over-year, estimated online advertising spent on the top social network and blogging sites (like Facebook and MySpace) increased 119… Read More