Tag: PPC

  1. Show Me the Money: Paid Digital Advertising

    Paid Digital Advertising seminar is about how to set goals and spend marketing dollars wisely for advertising success. The mRELEVANCE team will discuss benefits of AdWords or pay-per-click (PPC) advertising, Facebook Ads and other types of paid digital¬†advertising. There are many factors to consider while creating an effective PPC campaign including budget, reach, competition, and keywords. Participants will learn best practices for managing and optimizing paid campaigns and will be able to evaluate: the effectiveness of keywords for advertising campaigns… Read More