Country Creek Builders was thinking about a website refresh for a while, but after meeting Marketing Relevance at an industry trade show they decided to go full steam ahead with development.
As a top home remodeler in the Minneapolis, MN metro area, Dan Drenckhahn, president and owner of Country Creek Builders, wanted to update their site. He wanted to create a great user experience and showcase their award winning work. Marketing Relevance was chosen for its website development ability to present a user friendly website that has a fresh, modern design and incorporates important and necessary mobile-friendly capabilities. We built the re-design on a CMS platform that allows the Country Creek Builders site admin to take advantage of the ease of use when modifying content.
Marketing Relevance set off, developing the site using a mobile-first functionality. This allows the site to be accessible from any device providing the user with a seamless experience.
The new CountryCreekBuilders.com provides plenty of opportunity for web browsers to see CCB’s quality work with beautiful photography. Marketing Relevance organized their extensive galleries by room; Kitchen, Bath, Basement and also highlighted the depth of their commercial work. The back end functionality of the site makes it easy for anyone on the CCB team to edit the gallery content at any time.
The original site included a blog that showcased recently completed projects but new content was sporadic. This made it difficult for search engines to discover updated information to serve. Marketing Relevance overhauled the blog into an all new ‘Learning Center’. Now, in addition to furnishing users with details about their finished projects they will also impart practical advice and knowledge. Content will include subjects like decorating ideas, element trends, contractor tips, and much more. Something the group hopes users will find inspiring. The Learning Center will also serve to improve the site’s SEO. Regularly updated content, partially provided by Marketing Relevance, will help to keep the site fresh for search engines and ranking high in search results.
Finally, the site now has an integrated contact form with direct access from the home page so that users can ask questions easily and interact with the CCB team effectively. This form allows both CCB and Marketing Relevance to more easily track leads and conversions; which was not an option before. To support this effort, the new back end offers plugin options that help filter spam on these new trackable leads.