We’re used to working on deadlines. Sometimes we have to push ourselves even harder to get things accomplished for a client. That’s exactly what we did for The Dragas Companies; a home builder in Virginia.
This particular project wasn’t typical in that it didn’t promote their communities at all. Dragas partnered with a national organization called Girls on the Run, a group inspiring girls of all ages to “be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running”. Helen Dragas, started the relationship with Girls on the Run when about 1000 girls attended their big race day. Fast forward 12 years and they are hoping to have twelve THOUSAND girls signed up for this amazing event.
Dragas came to Marketing Relevance to create promotional materials for their upcoming event. However, as this year market a special anniversary partnership with a targeted matching result (12 years together and 12 thousand girls strong) they wanted something unique.
The tag line “12 years of running thanks to The Dragas Companies being our startling line’ was put into motion with banners for the race as well as social media platforms.